Two PRIMEDIA Companies Launch New Insert Dedicated to Meet Dealership Training Demands

13 June 2000

Two PRIMEDIA Companies Launch New Insert Dedicated to Meet Dealership Training Demands

    DALLAS and DETROIT - Automotive Satellite Television Network and Ward's Dealer Business Feature In-depth Educational Content From Popular Automotive Trainers

    PRIMEDIA announced today that two of its strategic automotive properties, The Automotive Satellite Television Network (ASTN) and Ward's Dealer Business, are launching a new insert in the June issue of Ward's Dealer Business to deliver ASTN's proven dealership training programs to auto dealers.

    Two of the leading sources of news and education tailored to auto dealerships, ASTN and "Ward's Dealer Business" are responding to customer demands for training content to help improve the dealer's bottom line. Dealerships are facing constant turnover of staff, as well as increased competition by way of the Internet.

    To respond, the PRIMEDIA properties are creating a Ward's Dealer Business insert featuring techniques on a range of ASTN topics, including dealership management, sales, F&I and fixed assets. ASTN is a pioneer in distance learning for auto dealerships and has a nine-year track record of continually evolving to meet the industry's changing needs. It schedules well-known dealership training experts to deliver its programming.

    David Ferm, President of PRIMEDIA's Business-to-Business Group, said, "We are dedicated to helping dealerships generate performance improvements by using our combined automotive, journalism and training expertise. The relationship between Ward's Dealer Business and ASTN is just one example of how PRIMEDIA's properties work together to deliver content expertise to our customers."

    The June insert includes a calendar of ASTN's programs and its newest shows, including:

    -- A recap of current industry challenges developed by NCM
    Associates, which has organized dealership networking
    opportunities for 60 years.

    -- "Money Making Minutes" ideas from NCM to improve every aspect
    of your dealership from the service department to used car
    sales.

    -- Insight from Net Gain, including tips on building profitable
    Websites and Internet prospecting ideas.

    -- Techniques on building happy customers and happy employees
    from popular ASTN trainer Jon Quade, president of
    AutoMotivators.

    Ward's Dealer Business

    Helps dealers improve and grow their business by providing useful information on all aspects of dealership operations and by providing objective perspective on critical industry news, events and trends. It reaches the owner and senior executives at every franchised dealership in the United States.

    ASTN

    ASTN brings nationally recognized sales and management trainers, motivators, and fixed operations specialists to the retail automotive industry via satellite programming, videotape library and individual videotape sales. It is recognized as a leading provider of results-oriented automotive training.