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Subaru of America, Inc. Appoints Keith Tilton to Vice President, Customer Relationships and Loyalty    

12 June 2000

SOA Veteran Selected to Create the `Subaru Difference' Customer Strategy

   
    CHERRY HILL, N.J. - Subaru of America, Inc., a pioneer of crossover 
all-wheel drive vehicles designed for the active lifestyle, today announced the 
appointment of Keith Tilton to the position of vice president, customer 
relationships and loyalty.  In his new capacity, Tilton will work with the 
company's Customer Steering Committee on the development and implementation of 
"The Subaru Difference," an initiative dedicated to building long-term 
relationships between Subaru and its customers.

    "Ensuring a positive customer experience at all contact points is central
to strengthening the Subaru brand in an increasingly competitive automobile
market," says Subaru of America, Inc. President and Chief Operating Officer,
George T. Muller.  "The Subaru Difference is designed to create customer
experiences that reflect the central themes of the Subaru brand -- fun,
freedom, adventure, confidence and control.  Keith's appointment reinforces
our strong commitment to strengthening our customer relationships."

    Distinguished as one the company's most experienced and talented leaders,
Tilton began his career with Subaru in 1972, holding various management roles
in both sales and fixed operations.  During his tenure, Tilton served as parts
manager in the Northwest region, later going on to serve as fixed operation
manager of the Western region and Western regional sales manager.  Tilton
transferred to SOA headquarters in October 1995 to vice president of parts.

    About Subaru of America, Inc.

    Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts and accessories through a
network of 590 franchised dealers across the United States.   All Legacy and
Outback models sold in the U.S. are produced at the company's American
manufacturing plant, Subaru-Isuzu Automotive, Inc. near Lafayette, Ind.

    Over the past eight years, the company has nearly tripled its revenues and
seen its sales increase by nearly 100 percent thanks to its popular line of
car-based sport utility vehicles.  The company is among the fastest growing
brands in the automobile industry and was recently named "Most Improved Car
Company in the World" by the London-based Financial Times Automotive World
Magazine.