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Internet Auto Dealers Marketing Association partners with Supersale.com

9 June 2000

Auto Dealers Can Manage Online Inventory More Efficiently

     DENVER - The Internet Auto Dealers Marketing Associationb recently named 
Supersale.com as the newest Member Service Provider for its network of 2,200 
auto dealers nationwide.
     
     IADMA members may lease or purchase the Supersale.com suite of tools,
including DigitalLot Pen Tablet, SalesKiosk and AutoOffice System, at a discount.
The tools are designed to help dealers sell, manage and market their inventory. 
     
     "The team at Supersale.com understands the car business, and can help our
members automate their sales and marketing efforts," said Jeff Sandt,
director of business development for the IADMA. "The state-of-the-art
technology takes advantage of the ever-changing automotive market to
maximize a dealership's revenue potential."

     The premier product in the Supersale.com suite of tools is the DigitalLot 
Pen Tablet, a hand-held portable PC that automatically creates,  publishes, and 
manages a dealer's online inventory. This data aggregation tool markets a 
dealer's inventory by scanning the VIN, taking a digital photo, and instantly 
pushing it to a dealer's Web site or to Internet auto portals.
      
      "This tablet especially benefits the used-car sales department," Sandt said.
"Sales managers can take the DigitalLot Pen Tablet with them to an
auction and scan in the vehicle's data. That information automatically
updates their online inventory and the vehicle is immediately ready for
resale."

      The SalesKiosk, with the Supersale.com TurboKey Solution, helps
dealers capture customer profiles, track test-drives and manage key access.
Moreover, inventory is uploaded into the kiosk automatically from the DigitalLot(tm)
Pen Tablet available on their showroom floor or even a shopping mall. As a
result, dealers can more efficiently track floor traffic, improve customer
follow-up and project a professional, high-tech image. 

      Finally, the AutoOffice System combines inventory data from the
DigitalLot Pen Tablet with floor traffic data from the SalesKiosk to
provide analysis, reporting and marketing measures. It produces a wide range
of inventory and sales reports, prints customer and prospect follow-up
letters, and generates and manages liner print ads. Not only can dealers
match a prospect to his or her preferred vehicle, but also can quickly
monitor sales activity and better understand market demand using this
Web-based application.  
  
     "Because IADMA members are a viable group of progressive thinkers, we felt
aligning ourselves with the Association made sense," said Peter Taunton,
chief executive officer of Supersale.com. "As more consumers shop online for
cars, Web site accuracy becomes even more critical. If used effectively, the
complete Supersale.com solution saves dealers time and money, and helps
sell more cars-adding thousands of dollars to their bottom line each month."

     About Supersale.com

     Supersale.com is rapidly becoming a leading supplier of innovative sales and
marketing solutions for auto dealers. As a business-to-business company, we
provide integrated technologies to streamline showroom and marketing
operations, helping dealers find and manage prospective buyers, while
increasing Internet presence and quality. Located in Chanhassen, Minnesota,
Supersale.com, Inc.

     About the IADMA

     The Internet Auto Dealers Marketing Association (IADMA), based in Greenwood
Village, Colo., is a dealer-controlled alliance formed to give its member
dealers the opportunity to truly compete in the fast-growing Internet
automobile sales and marketing arena. The IADMA offers its members advanced
technology and broad market reach to reclaim valuable Internet customers
lost to non-dealer organizations.