Ducks Unlimited Selects Reynolds and Reynolds to Drive Membership Fulfillment Campaign
8 June 2000
Ducks Unlimited Selects Reynolds and Reynolds to Drive Membership Fulfillment Campaign
DAYTON, Ohio - The Information Solutions Group, the document services business of The Reynolds and Reynolds Company , has been selected by the world's largest conservation group, Ducks Unlimited, to help the organization gain new members and build closer relationships with its existing membership base. Ducks Unlimited, a Memphis, Tenn.-based wetlands conservation association, has over 730,000 members. Reynolds will utilize its electronic customer relationship management services to produce and mail over 750,000 membership packets per operation."Reynolds' turnkey program provides exceptional quality control, which will substantially reduce errors. Most important, it offers us the flexibility to have more personalized contact with our existing and potential membership base. Before, all of our materials were pre-printed so we were limited to imaging only names and addresses. With Reynolds' CRM technologies we'll be able to personalize our letters and also change inserts whenever we want," said Dianne Maybee, production manager for Ducks Unlimited. According to Maybee, this is the first time Ducks Unlimited has outsourced its membership fulfillment package to another company.
"We're excited about the opportunity to help Ducks Unlimited with its targeted membership campaign. With our customer relationship management solutions, they'll be able to communicate more effectively with their existing and potential members," said Deepak Sircar, group vice-president and general manager of Reynolds' electronic Customer Relationship Management (eCRM) Division, ISG.
Reynolds and Reynolds, headquartered in Dayton, Ohio, is intent on leading the transformation of worldwide automotive retailing with information management, eCRM and Internet solutions. The company reported revenues of $1.56 billion for the fiscal year ended Sept. 30, 1999.
The eCRM Division delivers end-to-end CRM solutions that help clients acquire, retain and take care of valuable customers by creating an integrated, corporate-wide view of the customer across all touchpoints. The division's CRM solutions center around strategy development, creative, campaigns and promotions, critical customer communications and information logistics.
Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions which are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forecasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on February 9, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.