Hyundai Close to Deal with DaimlerChrysler on Commercial Vehicles
7 June 2000
Seoul - Hyundai Motor and DaimlerChrysler are believed to be in the final stages of a deal to jointly produce commercial vehicles in the South Korean city of Chonju. According to Korean newspaper sources, DaimlerChrysler will take a 10% stake in Hyundai Motor as part of the arrangement. It's thought that this deal may be the precursor to a closer relationship between the two companies. In the meantime, Hyundai and DaimlerChrysler are both participating in the international auction of Daewoo Motor. However, due to fierce opposition from General Motors and Ford, and the South Korean government's indication that it will likely block Hyundai's bid (which would give it a near monopoly of the domestic market), neither Hyundai or DC are likely to succeed on its own. A joint bid would have a much greater chance of success, and apparently, the market is anticipating just such a move. Final bids for Daewoo Motor are due June 26th and preferred bidders will be announced four days later. A winner (?) should then be selected by September. An alliance between Hyundai and DaimlerChrysler would be a great boost to Chung Mong-koo, Hyundai's Chief Executive, who needs to elevate his image after the recent spat with his father, Hyundai founder, Chung Ju-yung and his younger brother. MJR