Rosen Products and Best Buy Team to Launch New AutoVideo by Rosen

7 June 2000

Company's 1st Consumer Product Exclusively at Best Buy Stores

    EUGENE, Ore. - Rosen Products, in partnership with Best Buy Co. Inc. , is releasing its first direct-to-consumer entertainment system, AutoVideo by Rosen, at more than 350 Best Buy stores nationwide beginning this month.

    Rosen comes to the consumer market with a stellar reputation and more than a decade of experience in designing and manufacturing high-end state-of-the-art flat-panel displays for corporate aviation and automotive OEM applications. Installation of AutoVideo by Rosen will be performed by Best Buy at the store. Best Buy is promoting AutoVideo by Rosen as part of its "Go Mobile" campaign, which runs May through early July.

    "Rosen is truly excited to be working with the Best Buy team. Our joint goal is to provide the customer with a near-seamless transition from the family room to the vehicle," said Rosen President Terry Melvin. "Together, we offer a powerful combination of both quality product and extraordinary customer service."

    Phil Kalleberg, senior buyer for Car Audio and Electronics at Best Buy, said: "According to a recent Best Buy survey, Americans are spending an average of 13 hours in their car every week. AutoVideo is a great way to enjoy that time and make driving more fun. Best Buy is dedicated to providing our customers with products like AutoVideo that show the connections between technology and life."

    AutoVideo by Rosen is a complete, state-of-the-art entertainment system with Rosen's trademark quality in form, fit and function. AutoVideo by Rosen is designed for use in sport utility vehicles (SUVs) and minivans (which research estimates have determined make up 50 percent of all new light truck sales today) with options for 5.6" or 6.4" fold-down displays, a DVD or VHS player and wireless RF headphones. The system is set up to receive TV signals and easily accommodate video game systems provided by Nintendo, Sony and Sega.

    For more than a decade, Rosen Products has designed and supplied flat-panel displays in corporate aviation for customers such as Boeing, Bombardier Lear, Cessna, Dessault Falcon, Gulfstream and others. In automotive, Rosen systems may be found in a number of OEM luxury SUVs and minivans, including the General Motors Cadillac Escalade, Chevrolet Venture, Oldsmobile Silhouette and Pontiac Montana, the Mazda MPV, Mercedes M Class, Toyota Sienna and others.

    Rosen Products is a technology-based enterprise that manufactures innovative flat-panel display entertainment, information and communication systems for the automotive, corporate aviation, hospitality, rail and consumer markets. As producer of the first integrated flat-panel display systems for the automotive industry, Rosen's strategy focuses on operating as a value-added supplier through synergy of its leading-edge technology and a systems approach.

    Founded in 1980, Rosen is a subsidiary of The Berwind Group, a 130-year-old privately owned enterprise with more than $1.5 billion in revenues. For more information on Rosen Products, visit its Web site at www.rosenproducts.com.