VSI Holdings, Inc. Awarded Product Launch Contracts 2001 Lexus
6 June 2000
Awarded Contracts For the 2001 Lexus LS 430 and IS 300BLOOMFIELD HILLS, Mich. - VSI Holdings today announced that its marketing services subsidiary, Visual Services, Inc., has been named marketing agency-of-record for the 2001 Lexus LS 430 dealer product launch and has received a second contract for 2001 Lexus IS 300 product training. For the Lexus LS 430 product launch, VSI will participate with the Lexus Center for Professional Development providing overall program development, management, administration, and dealer and associate training, including development of an interactive curriculum and design of test-driving courses. The learn and drive training event will tour five major cities beginning in September 2000 concluding prior to the LS 430 arriving at Lexus showrooms. Approximately 6,000 Lexus associates will participate in the event. In addition to the LS 430 product launch, VSI is developing an in-depth training strategy for the introduction of the IS 300, including in-dealership training, product testing and a satellite broadcast to all Lexus associates. VSI will also support the consumer portion of the IS 300 product launch with administrative assistance through customized registration and Web-based applications for the learn and drive event, which will travel to 10 cities from June through the beginning of August educating consumers and Lexus sales associates. "VSI's education and training network combines technology with creativity and unique learning processes to represent Lexus' above-and-beyond standards of excellence," stated VSI Holdings' Chairman and CEO Steve Toth, Jr. About VSI Holdings, Inc. The VSI Network provides customer relationship management services, Internet/Intranet communications, education and training, and edutainment/entertainment. The company employs 1,200 people through its networks and offers integrated marketing services using a wide range of technology-driven alternatives. VSI Holdings' spectrum of services includes concept development through implementation of Web-based offerings with seamless CRM/e-commerce integration and back-end fulfillment, long-form cable programming, interactive satellite- driven and Web-based education and training, integrated logistics and distribution, direct and site-based marketing and touring events. VSInetworks ... People Who Get It! Certain statements contained herein are "forward-looking" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements.