Reynolds and Reynolds' IntelliPath Document Network/CRM Solution Now Available to Canadian Automotive Retailers
5 June 2000
Reynolds and Reynolds' IntelliPath Document Network/CRM Solution Now Available to Canadian Automotive Retailers
MISSISSAUGA, Ontario--June 5, 2000--Reynolds and Reynolds (Canada) Limited today announced that the company's powerful IntelliPath(TM) document network solution is now available to the Canadian automotive retailing industry. This unique customer relationship management (CRM) solution was previously available only to Reynolds customers in the United States.The IntelliPath application converts print streams from Reynolds' industry-leading ERA2 retail management system into intelligent documents, enabling an auto retailer to create one-to-one marketing opportunities, enhance dealership productivity, and strengthen customer satisfaction and dealership image.
IntelliPath creates one-to-one marketing opportunities for greater sales and service revenue. This application lets a retailer build a one-to-one relationship with each customer by printing point-of-sale customer forms with dynamic coupons based on, for example, the year, make, model and mileage of the customer's vehicle. In addition, IntelliPath automatically prints transaction-triggered customer letters and "thank you" notes, as well as ancillary forms like a satisfaction survey for warranty work performed.
IntelliPath boosts productivity with smarter, more productive document routing. This application can considerably reduce a retailer's labor costs and speed up customer response time by automatically routing and printing all or part of individual documents to other departments throughout the dealership using any supported printer in the network. For example, after the service department creates a repair order, the relevant portions of the document are automatically routed and printed for the parts and accounting departments as well as the cashier.
IntelliPath enhances a retailer's image and creates higher customer satisfaction levels with more vibrant and compelling documents. IntelliPath, as a standard, uses varying type sizes, font styles, and a variety of other graphical attributes like highlighting, bold print, boxes, lines and shading to spotlight the most important information on the document. This gives a retailer's documents an easier-to-read, more professional appearance while reducing interpretation errors by customers and dealership staff. Digital photographs of Service Advisors or other dealership personnel can also be placed on the documents to help build personal relationships with customers.
"What an auto retailer has to remember is that you can offer many benefits and services, but if you don't communicate them to your customer properly, they're worthless. Thanks to the IntelliPath application, my dealership is now communicating," said Bob Weikert, president of Weikert Ford in Lake Wales, Fla., USA. "The potential of this application is almost without limits. It has so many more capabilities than just printing and routing. We are limited only by our imagination."
Reynolds and Reynolds (Canada) Limited, headquartered in Mississauga, Ontario, is a wholly owned subsidiary of The Reynolds and Reynolds Company , headquartered in Dayton, Ohio (USA). Reynolds and Reynolds is intent on leading the transformation of worldwide automotive retailing with information management, eCRM and Internet solutions. The company reported revenues of $1.56 billion for the fiscal year ended Sept. 30, 1999. For more information on Reynolds and Reynolds, visit www.reyrey.com/auto/canada or call the Information Hotline at 1-888-4REYREY.
Certain statements in this news release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements are based on current expectations, estimates, forecasts and projections of future company or industry performance based on management's judgment, beliefs, current trends and market conditions. Forward-looking statements made or to be made by or on behalf of the company may be identified by the use of words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions. Forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed, forcasted or implied in the forward-looking statements. See also the discussion of factors that may affect future results contained in the company's Current Report on Form 8-K filed with the SEC on February 9, 2000, which we incorporate herein by reference. The company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.