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Lincoln Mercury's Personal Consultants Link Clicks with Bricks for Auto Shopping

5 June 2000

Lincoln Mercury's Personal Consultants Link Clicks with Bricks for Auto Shopping

    IRVINE, Calif., June 5 Lincoln Mercury is providing a
unique blend of personal and virtual support for automotive buyers.  Beginning
today, its industry-first online automotive service, the "Personal Consultant"
will allow consumers to communicate directly with company product specialists
before purchasing a vehicle.
    "Shopping for a new vehicle online can be difficult and stressful," said
Harlan Lassen, Internet Manager for Lincoln Mercury.  "We believe our Personal
Consultants, by adding the human touch, can make buying a car online a more
enjoyable experience for consumers."
    Consumers can use Lincoln and Mercury's "Personal Consultants" to obtain
product information, arrange test drives, secure a price quote, and even
arrange for vehicle delivery from their dealer of choice.
    The "Personal Consultant" service, which consumers can find by logging
onto the lincolnvehicles.com or mercuryvehicles.com Web sites -- is staffed by
a group of Lincoln Mercury representatives who are product specialists.  They
communicate in either Spanish or English with Internet customers via e-mail --
including real-time chat -- or telephone, depending on the customer's
preference, and respond to requests within 24 hours.  There is no fee for the
service.
    Lincoln Mercury, based in Irvine, Calif., markets the full line of Lincoln
and Mercury vehicles.  Lincoln, which celebrates its 80th year this summer,
offers luxury products including the Lincoln LS, Lincoln Navigator, Lincoln
Town Car and Lincoln Continental.  The Mercury product line includes Mercury
Cougar, Mercury Sable, Mercury Grand Marquis, Mercury Mountaineer and Mercury
Villager.