May Is Best-Ever Sales Month in Mitsubishi Motors' 18-Year History; 29,390 Vehicles is 31.3% Boost Over May '99
1 June 2000
May Is Best-Ever Sales Month in Mitsubishi Motors' 18-Year History; 29,390 Vehicles is 31.3% Boost Over May '99
CYPRESS, Calif., June 1 Highlighted by strong SUV and
Galant sales, Mitsubishi Motor Sales of America, Inc. (MMSA) reported May 2000
sales of 29,390 vehicles, the best sales month in its 18-year corporate
history.
Some figures of note for MMSA's May 2000 sales:
-- May sales of 29,390 units is a 31.3% rise from May 1999's 22,384
vehicles and beats the previous company record sales month of 28,090
vehicles set in November 1999
-- Nearly all product lines showed sales rises, led by best-ever May
sales for Galant mid-sized sedan with 8,241 units sold, up 51.2% from
5,450 in May 1999 and mid-sized SUV Montero Sport with 5,647 units
sold, up 21.4% to 4,652 units
-- Mirage 4-door sedan had its best month ever, selling 4,879 units, up
33.4% from May 1999
-- Sales of 2001 Montero luxury SUV rose nearly 585% over May 1999 to
2,205 units
-- 2000 year-to-date sales of 124,243 vehicles represents a 33.7%
increase from 1999's year-to-date sales of 92,945
"May has always been a strong month, but Mitsubishi's sales numbers
surpassed even our most optimistic estimates," said Pierre Gagnon, MMSA
executive vice president and chief operating officer. "While the strong
economy is a factor, our ongoing sales strength is fueled by a combination of
a hot product line-up and a dealer network that is very enthusiastic about
this franchise."
Citing a recent survey from the National Automobile Dealers of America
(NADA), Gagnon said that Mitsubishi Motors has shown the most improvement
among all 33 automotive franchises operating in the U.S. market in dealer
satisfaction.
Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles. Its
website can be accessed at mitsubishicars.com.
Sales Results, May 2000: Mitsubishi Motor Sales of America, Inc.
May '00 May '99 % Change
Month/YTD Month/YTD Month/YTD
Passenger Car Sales* 21,538/91,280 17,410/71,397 23.7%/27.8%
Sport Utility Vehicles** 7,852/32,963 4,974/21,548 57.9%/53.0%
Total Vehicle Sales 29,390/124,243 22,384/92,945 31.3%/33.7%
US Assembled Cars: 14,936/64,721 11,852/44,965 26.0%/43.9%
Imported Cars: 6,602/26,559 5,558/26,432 18.8%/0.5%
Imported Truck/SUVs: 7,852/32,963 4,974/21,548 57.9%/53.0%
US Assembled Vehicles(1): 14,936/64,721 11,852/44,965 26.0%/43.9%
Imported Vehicles(2): 14,454/59,522 10,532/47,980 37.2%/24.1%
* Above totals include sales of U.S.-assembled Mitsubishi Motors
vehicles
** Includes Montero Sport and Montero
(1) Galant, Eclipse and Eclipse Spyder
(2) Mirage, Diamante, 3000GT, Montero Sport and Montero