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Toyota Chooses SpikeRadio for Its Global Youth Marketing

31 May 2000

Toyota Chooses SpikeRadio for Its Global Youth Marketing

    LOS ANGELES, May 31 Los Angeles-based Spike Internet Radio
Inc., a subsidiary of Spike Networks Limited (ASX: SPK) announced today that
Toyota Motor Corporation's Overseas Marketing Division has extended its
sponsorship agreement with SpikeRadio to further enhance its global youth
marketing.
    Effective immediately, the agreement is a continuation of Toyota's
existing sponsorship agreement for the next twelve months, solidifiying the
relationship between the two companies.  Under the terms of the agreement
Toyota will remain the exclusive automotive sponsor of SpikeRadio.
    Created by SpikeRadio, an interactive campaign will kick off with a new
series of 30-second on-air spots, advertorial features and rich media ads
streamed through SpikeRadio's player located at http://www.spikeradio.com.  Promoting
Toyota motor vehicles, the ad-enhanced player springboards traffic directly to
Toyota's site located at http://www.global.toyota.com without obstructing
SpikeRadio's live audio stream.  In addition, SpikeRadio will feature Toyota
advertising on its home page, in print campaigns and sponsored events off-
line.
    "Toyota Motor Corporation commented that SpikeRadio is an exciting new
advertising and communication medium that allows Toyota to directly
communicate with a youth audience on a global scale.  Toyota looks forward to
working with SpikeRadio to maximise this opportunity.
    "The deal confirms Toyota's commitment to youth, and confidence in
SpikeRadio's ability to brand online and create a sustainable dialogue with
the web's most difficult to reach demographic," said Ashley Farr, President,
SpikeRadio.
    Broadcasting since August 1999, SpikeRadio (http://www.spikeradio.com) was the
first 24-Hour live Internet radio company devoted to delivering underground
and popular music culture from around the world to a global youth audience,
aged 18 to 25 years.