ExpressAutoParts.com Teams with GiftCertificates.com; Launch Nationwide Father's Day Promotion; Partner on Mobile Marketing Vehicle
30 May 2000
ExpressAutoParts.com Teams with GiftCertificates.com; Launch Nationwide Father's Day Promotion; Partner on Mobile Marketing Vehicle
NEW YORK--May 30, 2000--Just in time for Father's Day, ExpressAutoParts.com (http://www.expressautoparts.com), the world's foremost online automotive superstore, has teamed with GiftCertificates.com, a leading Internet marketplace for gift certificates, gift cards, and gift checks. The strategic alliance provides gift-givers access to ExpressAutoParts.com's vast inventory of auto parts and accessories, offered at 15-20% below retail cost.According to the agreement, ExpressAutoParts.com will be the exclusive provider of gift certificates for auto parts and accessories on the GiftCertificates.com website. The deal also includes marketing of ExpressAutoParts.com through GiftCertificates.com's Father's Day advertising campaign, as well as cross-promotional marketing via both Web sites. Adding to ExpressAutoParts.com's stronghold in the online automotive parts market, the relationship with GiftCertificates.com extends its into the online gift-giving community.
GiftCertificates.com will be a co-sponsor with ExpressAutoParts.com and Yahoo! of ExpressAutoParts.com's promotional 18-wheel, event marketing vehicle that will tour locations throughout the U.S. This 53-foot Web on wheels will contain a 12-seat interactive race simulator, fully furnished computer rooms and a fully trained team, conducting demonstrations, product give aways, and special promotions. The marketing vehicle will bear the logos of all three companies, and will be on site at multiple motor sports events, automobile shows, colleges and universities, county fairs and other special events, nationwide.
"Last year's holiday season was just the beginning of the online shopping boom," says ExpressAutoParts.com Co-founder and Co-CEO Bruno de Landevoisin. "Combine the utility of the Internet, the practicality of gift certificates and easy access to millions of automotive parts and accessories, and you have a valuable commodity for consumers."
"We're thrilled to tap into ExpressAutoParts.com's automotive expertise, further diversifying our extensive list of gift certificate offerings," said Nancy Robbins, Senior VP, Merchant Development at GiftCertificates.com.
About GiftCertificates.com
GiftCertificates.com is an online marketer and transaction processor of gift certificates, gift cards, and gift checks for many leading retailers, restaurants, and hotels. The company represents a broad range of merchants including luxury retailers like CHANEL, Neiman Marcus, and Tourneau; national retailers like Barnes & Noble, Bloomingdale's, Brooks Brothers, Crate & Barrel, Macy's, and The Sharper Image; travel related services like American Airlines and Marriott Hotels & Resorts; and popular restaurants like the Palm, McCormick & Schmick's, Benihana and TGI Fridays. Customers can purchase elegantly packaged gift certificates sent via overnight and standard mail or send electronic gift certificates via email. GiftCertificates.com also provides retailers with private-label gift certificate services and corporations with employee gift and incentive solutions. (http://www.GiftCertificates.com)
ExpressAutoParts.com, Inc., is the world's largest online automotive superstore, offering millions of parts and accessories for both foreign and domestic cars, trucks and SUVs, at 15% - 20 % below traditional retail cost. An indispensable resource for everyone from the weekend do-it-yourselfer to the trained professional ExpressAutoParts.com offers special features including: "Mr. G's Daily Tech Tips"; specialty part experts; an auto enthusiast resource center - complete with, specialty parts sourcing, racing schedules, trade show information, car show information, and classic car news; and ASE certified, live online mechanics to provide automotive advice every step of the way. Established in 1998, ExpressAutoParts.com is based in New York with access to a network of automotive warehouses throughout the country, facilitating super-fast delivery anywhere in the U.S.
For more information about ExpressAutoParts.com, please call John Roderick, Rosen Interactive, 212.255.8455, or e-mail john@rosengrouppr.com