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BoatsDirect.com Names Geoffrey Infeld Director of Business Development

25 May 2000

BoatsDirect.com Names Geoffrey Infeld Director of Business Development

    SANTA MONICA, Calif.--May 25, 2000-- BoatsDirect.com, the leading online new boat retailer, announced today that Geoffrey Infeld has been appointed director of business development. BoatsDirect.com is the first Internet-based boat retailer that enables consumers to review, research, price, finance, insure, order, purchase and arrange delivery of a new boat.
    Infeld was previously director of business development at AutoWeb.com, where he led the company's revenue-generating programs for online auto insurance, financing, extended warranty and related ancillary automotive services. He successfully developed and negotiated relationships with Citibank, Nations Bank, GE Financial Assurance, State Farm, Quicken, Infinity, Saturn and Sears. He also played a key role with the investment community leading up AutoWeb's initial public offering in March 1999. While Infeld was at AutoWeb, annual revenues increased from $300,000 to over $30 million.
    "Geoff is an accomplished Internet strategist, a strong executive and a pioneer with a proven ability to develop successful e-commerce business models," said Dan Jennings, president and chief executive officer. "He is an outstanding addition to the BoatsDirect.com team. Our initial expectations for BoatsDirect.com are being exceeded on a number of fronts and we are now focused on the full-scale launch of the business."
    "BoatsDirect.com has created an exciting solution that addresses the clear and vocal customer need for a quality, Internet-based purchasing experience for boating enthusiasts," said Infeld. "Having helped pioneer a faster, better, easier way to enable consumers to buy cars and trucks, I am delighted to have this opportunity to bring a new and innovative Web-based solution to the boating industry."
    Infeld was previously general manager and a co-founder of Autoscape Inc., the nation's first successful online car buying service, which was acquired by AutoWeb in January 1997. Prior to that he was an independent consultant for Consumers Car Club (www.Carclub.com) ) and Toland Marketing Inc., an automotive marketer. From 1992 to 1995, he was regional director for Vehicle Information Network and a founding member of 1-800-CAR-SEARCH.
    Infeld is a 1990 graduate of the University of Southern California.

    About BoatsDirect.com

    BoatsDirect.com is the leading Internet retailer for new boats. The company's objective, product-neutral Web site provides low prices and a full-service purchasing environment that enables consumers to research, price, finance, insure, order, purchase and arrange delivery of a new boats. BoatsDirect.com is a privately held company headquartered in Santa Monica, Calif.