Notara to Sponsor Motorsports Marketing Summit On NASCAR; Pioneer of Internet Based Solutions Shows How To Manage Sponsorship Processes Online
26 May 2000
Notara to Sponsor Motorsports Marketing Summit On NASCAR; Pioneer of Internet Based Solutions Shows How To Manage Sponsorship Processes Online
NEW YORK--May 25, 2000--Notara(TM) , the pioneering provider of Web-based collaborative solutions for consumer brand companies and business partners involved in product sponsorships and licensing, has announced it's sponsorship of Motorsports Marketing Summit "Selling at 190 MPH: Harnessing the Power of NASCAR to Drive Your Sales." The event will be held on May 26, 2000 in Charlotte, NC, produced by Street & Smith's Motorsports Group. Notara already lists the two leading NASCAR teams, Joe Gibbs Racing and Robert Yates Racing, as customers, along with notable names such as Gatorade and Levi's."The Motorsports Marketing Summit is a great forum for highlighting sponsorship issues facing sports business marketers," said Jordan Harris, president and CEO of Notara. Harris will introduce keynote luncheon speaker Mike Helton, senior vice president/CEO of NASCAR. "All the partners involved in sponsorship realize it's time to embrace and utilize the Internet to work together - faster, smarter and more cohesively."
Notara's Web-based collaborative solution provides marketing partners with management and analytic software, market intelligence, and e-commerce tools and services. While other companies are eyeing the sponsorship and licensing marketplace, Notara offers Web-based solutions that addresses a full spectrum of activities, from product approval to sales analysis. Notara customers believe that the collaborative solution will generate both revenue gain and lower operating costs, as well as dramatically boost management control of these marketing processes.
About Notara
Notara is the leading provider of Web-based collaborative solutions for consumer companies and their business partners. Launched in January 2000, Notara is funded by leading venture capital firms including Hummer Winblad Venture Partners, RRE Ventures, Bessemer Venture Partners, Nassau Capital, Sumitomo Corporation and the UK-based Protege Group. The company has offices in New York, Connecticut, Los Angeles, San Francisco, Michigan and London. For additional information visit www.notara.com.