NAPA Auto Parts Announces Two Key Executives for E-Commerce
24 May 2000
NAPA Auto Parts Announces Two Key Executives for E-CommerceATLANTA, May 23 NAPA AUTO PARTS, the world's largest auto parts network, has filled two key management positions for NAPAonline ( http://www.napaonline.com ), the aftermarket auto parts industry's most extensive "clicks and mortar" store. Keith Schamis has been promoted to general manager of NAPAonline, and Steve Hough has been appointed director of business development. Schamis, who joined NAPA in June 1999 as director of Internet marketing, will now manage NAPAonline's day-to-day business operations, including finance, marketing and business development. To bring about the recent phase- one launch of NAPA's e-commerce initiative, his efforts the past year focused on directing the design and creation of the Web site, integrating NAPA's inventory catalog into an online database, and implementing a complementary business model between 6,000 NAPA AUTO PARTS stores and the online shopping availability. With a bachelor of electrical engineering degree from Georgia Tech, Schamis has also held technical positions with such companies as Bank South, US Sprint, Georgia Pacific, IBM and BSG, an information systems integration firm. Hough recently joined the NAPAonline management team from The Coca-Cola Company, where his responsibilities included online promotions, technical packaging innovation and marketing. He is now responsible for establishing and growing NAPAonline's strategic partnerships and affiliate marketing programs. He holds a bachelor of arts in economics and fine arts from Vanderbilt University and a master of management degree from the J.L. Kellogg Graduate School of Business at Northwestern University. His experience also includes managing advertising and online marketing for Chef's Catalog, an original America Online anchor merchant. NAPAonline is a key part of NAPA's strategy to improve the way Americans buy, accessorize and maintain their cars. Consumers will eventually be able to "park their cars on the Web," as NAPAonline builds its offerings to include information on auto sales, insurance and other automotive services such as maintenance records and service scheduling. It complements NAPA's nationwide network of more than 6,000 NAPA AUTO PARTS stores and nearly 10,000 AutoCare Centers.