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AT&T Wireless Services Partners With TrafficStation to Provide Personalized, Proactive Traffic Alerts to Users of New Digital PocketNet Service

22 May 2000

AT&T Wireless Services Partners With TrafficStation to Provide Personalized, Proactive Traffic Alerts to Users of New Digital PocketNet Service

    LOS ANGELES--May 22, 2000--

TrafficStation Strengthens Position as Leading Provider
of Personalized Traffic Information and Alerts
in Explosive Market of Wireless Internet Services

    Combining customized traffic information with a superior wireless service, TrafficStation has partnered with AT&T Wireless to provide proactive, real-time and route-specific traffic alerts to users of the recently launched AT&T Digital PocketNet Service(sm).
    As North America's leading provider of personalized traffic and traveler information via the Internet and wireless communications devices, TrafficStation, Inc. (www.trafficstation.com), is the content provider of choice in the wireless internet services market, providing the most practical and empowering offering available.
    The partnership offers motorists the real-time, route specific traffic and routing information they need any time, anywhere, and any way they want it. TrafficStation proactively sends personalized alerts for unexpected delays without requiring the customer to initiate a request. As the market for mobile interactive data services expands with offerings such as AT&T's Digital PocketNet Service, Traffic Station is leveraging powerful technologies to provide relevant, accurate and timely traffic and traveler information in one seamless service spanning the Internet, broadband, digital television, wireless communication devices, Palm PCs and in-vehicle systems.
    "Integrating TrafficStation with AT&T Wireless' state-of-the-art mobile service answers the consumer demand for truly functional and accessible information at any time or location," said Geoff Halstead, President and CEO of TrafficStation. "With the convergence of Internet and wireless devices, consumers will now become more reliant on mobile technology for daily information, work management and entertainment. Our partnership with AT&T Wireless allows us to provide consumers with greater utility and increased value--at their fingertips."
    "Adding TrafficStation to our PocketNet offering will help us personalize and ultimately enhance our subscribers' wireless and Internet experience," said Kendra Vander Meulen, senior vice president of product development and strategy at AT&T Wireless Services. "Providing consumers easy access to customized traffic information through our service will grant them the added advantage and control over travel conditions affecting their daily commute."

    About TrafficStation

    TrafficStation (www.trafficstation.com) is North America's leading provider of personalized traffic and traveler information via the Internet, telecommunications and mobile wireless devices. Services are currently offered in 27 major metropolitan areas in the United States and Canada with a rapid North American rollout continuing through 2000.
    Current clients and partners include AT&T Wireless, Microsoft, Zip2/Alta Vista, Vicinity MapBlast!, MyWay.com, AvantGo, Phone.com and US Wireless Corporation. TrafficStation leadership has been recognized through its selection as Partner in the AZTech and Trips123 Federal Model Deployment initiatives in Arizona and New York. TrafficStation is also working with Microsoft to deliver its traffic solutions to Windows CE devices, with PalmComputing for popular Palm devices and with Phone.com to deliver solutions through Wireless Application Protocol (WAP) and Wireless Mark-up Language (WML).

    TrafficStation, Getting There Just Got Easier, QuickCheck and Personal TrafficAdvisor are trademarks and/or service marks of Traffic Station, Inc. All other trademarks are the registered property of their respective owners.