Phoenix Trying to Buy Rover Engine Business for $16
22 May 2000
London - The Phoenix Consortium is at it again, this time trying to buy the Rover engine and transmission business from BMW. Reports state that this deal, similar to the one that John Towers and Phoenix made for the Rover badge and plant about two weeks ago, will also cost just $16 and may be completed in the next two weeks. Working with Phoenix on the new deal is David Bowes, Managing Director of Lola, and former head of the Rover powertrain operation. It's hoped that the association between Rover and Lola will lead to a new line of Lola influenced MGs. The MG marque was included in Phoenix' first deal with BMW. But not everything's coming up roses in Phoenix' Camelot. British auto union leaders are against the proposed hiring of Kevin Howe to run the Rover, et al business, and such an appointment could spoil the honeymoon between Phoenix and the workers. Howe, who is currently with the Rolls-Royce jet engine company, had previously been with Rover. His tough, inflexible management style won few friends with the union. On another front, Honda has decidedly rejected Phoenix' offer to buy 49% of Rover within three years. This leaves Rover with the need to find another partner that can provide the technological and financial support it will need in the near future as they hope to introduce new competitive models. MJR