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NASCAR/INDY 500: Gordon's double duty lures sponsorhip

21 May 2000

Robby Gordon's "Double Duty" Lures Turtle Wax & Burger King

    Indianapolis, IN. (May 20, 2000) ­ Team Menard, Team Gordon and Robby
Gordon announced Saturday that both Burger King and Turtle Wax have signed
on as co-primary sponsors for Gordon's attempt to race in both the Indy 500
and NASCAR's Coca Cola 600 on May 28th.  "Double Time" as Gordon has billed
it, will officially begin today with pole qualifying at the Indianapolis
Motor Speedway.  Gordon is no stranger to attempting to run both races on
the same day, a feat he attempted in 1997.  Rains thwarted the Indy 500 on
that Sunday to foil the double, but Gordon returned later in the week to
race.  

   Turtle Wax and Burger King join Johns Manville, a long-standing sponsor
and supporter of Team Menard, in tackling the challenges of this year's Indy
500 with Robby Gordon and John Menard.  "This is exactly the type of
situation that makes our company take notice," said Bob Piche, Marketing
Director for Turtle Wax and it's CD-2 brand of engine treatment products.
"We are very pleased to be partners with Robby and John Menard in both the
Indy 500 effort and the Coca Cola 600. Turtle Wax and CD-2 continue their
effort to support the ironman of racing, Robby Gordon, by endorsing Robby in
NASCAR, the Indy 500 and the Baja 1000.  He's truly unique in his abilities
to run these different type races."

   The addition of Burger King to the fold gives Gordon the opportunity to
reach a "Whopper" of an audience, with over 8000 Burger King restaurants
nationwide. " We have been watching and waiting for the right opportunity to
join up with Robby.  Memorial Day weekend, May 27-28, is one of the biggest
weekends of the year for auto racing and the right time for us," said Ned
Owens, Marketing Director for Burger King.

   "There are only a few drivers out there that have talent and the edge to
try to attempt "The Double."  Burger King's support of Robby in his effort
reinforces our strong and competitive message to our entire franchise system
as we compete in our own business of selling hamburgers," said Ralph
Cimmarusti, owner of Cimm's Inc., one of Burger King's largest franchisees.

   Gordon will race a blazing blue Dallara with Turtle Wax, Burger King and
Johns Manville endorsing the Team Menard entry in the 84th running of the
Indianapolis 500.  Later that evening in Charlotte, Gordon's NASCAR team,
co-owned with John Menard and business manager Mike Held, will field a neon
orange Burger King /Turtle Wax Ford Taurus to tackle the Coca Cola 600 under
the lights at Charlotte Motor Speedway.

   "A racing team is only as good as its people and its sponsors" said Robby
Gordon, who has claimed three top-five finishes in his previous five Indy
500 starts.  "We are fortunate enough to have the best of both. The
opportunity to participate in this year's Indy 500 was only because our
partner John Menard and his team wanted it that way.  While the ultimate
outcome of last years' Indy 500 was a heartbreaker (Gordon ran out of fuel
while taking the white flag), John Menard has told me that was one of his
most memorable trips to Indy."

   Burger King Corporation and its franchisees operate more than 10,900
restaurants in all 50 states and 58 countries and international territories
around the world, with more than 92% of BURGER KING restaurants owned and
operated by independent franchisees.  Since the company's founding in Miami
in 1954, the BURGER KING brand has become recognized for great flame-broiled
taste and HAVE IT YOUR WAY food customization.  In fiscal year 1999, the
BURGER KING system had sales of $10.9 billion.  Burger King Corporation is a
part of Diageo (NYSE:DEO), the international food and drinks company, that
includes such brands as Pillsbury, Haagen Dazs, and Guinness.  To learn more
about the BURGER KING system, please visit the company's website at
www.burgerking.com.