MessageMedia Helps Valvoline Fine Tune Customer Retention
19 May 2000
MessageMedia Helps Valvoline Fine Tune Customer Retention, Promotions Programs
BOULDER, Colo.--May 19, 2000--MessageMedia Inc. , the leading provider of e-messaging solutions and services, announced today that it has signed an agreement to provide messaging services to the Valvoline Company. Valvoline, a leading provider of motor oil and car care, plans to use e-messaging to strengthen customer relationships through community building and delivery of car care and racing news and features. The company is also using e-messaging to promote e-Bay auction of racing memorabilia, benefiting the Big Brothers Big Sisters' school-based mentoring program.
"Loyalty is more than acquiring points in our frequent user programs," said Marty Kish, Director of Communications at Valvoline. "Enhancing customer loyalty is an ongoing process that requires dialogue. Through newsletters that focus on car care, racing and interactive programs such as our online auction program, we can build closer ties with the people that use Valvoline. It is important to us to work with a leader in the messaging industry. MessageMedia understands what it means to be part of our team."
"Valvoline has invested many years of effort into building brand awareness and customer relationships," said Larry Jones, president and CEO of MessageMedia. "We're proud to be a part of their efforts to take their loyalty practices to the Internet."
Valvoline will use MessageMedia's e-messaging platform to launch three e-mail newsletters for the car enthusiast. The newsletters are monthly car care tips, racing news, and sweepstakes promotions. The eBay auction will be continuing until May 23, 2000. Consumers can opt-in to receive auction previews and subscribe to newsletters Valvoline's web page - http://www.valvoline.com/
MessageMedia Solutions and Business Applications
MessageMedia delivers e-mail marketing, online customer intelligence and online customer care services as well as a full line of hosted and enterprise software applications designed to advance a complete online dialogue between organizations and their customers. The company's renowned client services team - with more than 125 marketing professionals - provides quantitative analysis of campaign and customer data, opt-in program design and custom implementation for every customer based on current needs and future business strategies. MessageMedia offers specialized industry solutions for the publishing, ISP/portal, retail/e-tail, financial services, high tech and travel and entertainment arenas.