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First Priority Group/driversshield.com Sign with Reliance Integramark

17 May 2000

First Priority Group, Inc./driversshield.com Sign Partnership with Reliance Integramark, A National Provider of Premium Insurance Products and Services

    PLAINVIEW, N.Y., May 17 FIRST PRIORITY GROUP, INC.
the nation's leading provider of managed auto care services and
customer relationship management programs for the insurance industry and large
corporate fleets, announced today that it has signed a marketing partnership
agreement with Reliance Integramark.  Under the terms of the agreement,
Reliance will immediately begin selling the successful, highly profitable and
rapidly growing driversshield.com auto club and collision repair programs to
its rapidly expanding customer base.
    "I have a history working with the accomplished management of Reliance
over many years," said B.J. Spiegel, President-Affinity services of
driversshield.com.  "I am confident that having Reliance as a partner in our
marketing efforts will increase the already extraordinary growth of our auto
programs.  The Reliance team is comprised of seasoned insurance professionals
with proven performance records."
    Steve Williams, President and CEO of Reliance Integramark, said, "We are
very excited about marketing the best auto services and discounts program in
the industry.  We believe that our partnership will be extremely profitable
for both companies.  We anticipate several major sales of the
driversshield.com programs during the next few months and look forward to
accelerating our efforts in the months and years ahead."