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SilverCube Develops Wireless Application For GMs' Domestic Line-Up

17 May 2000

SilverCube, Inc. Develops Wireless Application For General Motors' Domestic Line-Up

    SilverCube, Inc. Provides Wireless Solution to Propel Customer Driven
                            Interactive Technology

    ROCHESTER, Mich., May 17 SilverCube, Inc., a leading
strategist in new media marketing solutions, recently developed a wireless
application specifically for General Motors.  Now available on the PalmPilot
Operating System (OS), SilverCube Inc.'s new media solution for GM provides
existing and potential customers access to comprehensive information on GM's
products anywhere and anytime.
    SilverCube's wireless application for GM's Oldsmobile line was introduced
at the Chicago International Auto Show in February 2000.  The success of the
application for Oldsmobile was key in the decision to expand wireless
application technology to all eight divisions in GM's domestic line-up.
    "Mark Hogan, president of eGM, immediately saw value for the whole
corporation in the application we developed for Oldsmobile," Greg Guidice,
SilverCube founder and president, explained.  "Our goal was to provide
consumers with the information they need to make a purchasing decision.
SilverCube's new wireless application for GM allows the automaker to maintain
contact and interaction with customers in a way not possible before."
    For potential customers, SilverCube's innovative use of new technology
offers GM company news, and attracts buyers with options including pricing
information, brand comparisons, performance and features specs and current
promotional offers.  To take the potential new car shopper from their living
room to the showroom, the wireless application also includes dealership
locations and contact information.
    "Consumers can access our site remotely with their web-enabled PDA.  To
locate the five closest Oldsmobile dealers, consumers can enter their zip code
and have the information at their fingertips, including phone numbers and
addresses," said Li-Yuen Yee, Interactive Marketing Manager for Oldsmobile.
"Consumers can also e-mail questions and request help in their car buying
decision, read about current offers, and have all the information they need to
make an informed decision in the palm of their hands, while they are on the
go," she added.
    Above and beyond simply providing information to tech savvy consumers,
the wireless site developed by SilverCube has generated a unique form of
customer service for Oldsmobile, Yee explained.  "We are able to interact with
consumers, and potential customers, via alternative means.  They can simply
drop us an e-mail while on the go."

    A Look Into the Future of Wireless Applications
    SilverCube's wireless application technology empowers consumers, providing
them instant information at the time most convenient to their schedules and
needs.  Current and potential customers now have the power of information
delivered how, where, and when they want it, propelling GM into a position of
technological leadership in the automotive industry.
    GM was the only automotive manufacturer with a display at Wireless 2000,
an annual wireless technology exposition held last month in New Orleans,
alongside technology heavyweights Microsoft, Motorola, AOL, and Qualcomm.  "We
were asked why Oldsmobile was at Wireless 2000 and we answered by
demonstrating the wireless site and explaining its usage," said Yee.  "We
received 100 percent positive feedback.  People walked away from our exhibit
excited that wireless technology was making its way into the automotive
industry."
    "According to Jupiter, the number of wireless device users with access to
information services and internet messaging will increase 1300 percent over
the next three years," Guidice explained.  "We will see the number of wireless
device users in the United States increase from 6.3 million in 1999 to over
100 million by 2003."
    "As wireless becomes increasingly popular, SilverCube's goal was to take
the existing technology and develop it into something new," Guidice said.  "We
wanted the wireless application to prove beneficial for business, consumers,
and those looking for ways to use their PDAs.  I think that we've not only
achieved our goal, but also opened the door for others to follow suit."