FerrousExchange and Gibraltar Steel Enter Into Strategic Alliance
11 May 2000
FerrousExchange and Gibraltar Steel Enter Into Strategic Alliance For Business-to-Business E-CommerceNEW YORK, May 10 FerrousExchange Inc, a highly efficient internet-based global marketplace for the iron and steel industries, today announced that it had entered into a strategic alliance with Gibraltar Steel Corporation , a leader in the intermediate steel processing industry. As part of the agreement, Gibraltar Steel is making a minority investment in FerrousExchange Inc as well as a multi-year commitment to purchase and offer significant annual quantities of steel products through the FerrousExchange(TM) marketplace, which is expected to launch Summer 2000. Gibraltar Steel's Chairman and CEO Brian J. Lipke said, "As a significant purchaser and seller of flat-rolled steel products, improving supply chain efficiency is key to providing value to our customers. We view FerrousExchange as an ideal internet-based platform for delivering substantial transaction efficiency to the steel industry. Our commitment to transact business through the FerrousExchange marketplace will create the opportunity for Gibraltar Steel to improve operating efficiencies in our relationships with suppliers and customers. Moreover, leveraging FerrousExchange will enable us to broaden and diversify our supplier and customer base. Gibraltar Steel's investment in FerrousExchange represents our belief that it will become one of the predominant e-commerce marketplaces for the steel industry." Ferit Ferhangil, Chairman and CEO of FerrousExchange, said: "We are extremely pleased that Gibraltar Steel, one of the steel industry's technology leaders, has chosen to become a significant market participant on FerrousExchange. Gibraltar Steel's leading position in the steel processing industry will enhance liquidity on the FerrousExchange marketplace, resulting in significant benefits for our market participants, which include producers, trading companies, service centers, processors and end-users. Gibraltar Steel's investment in FerrousExchange further validates our powerful business model." In April, FerrousExchange announced that it had entered into a strategic marketing alliance with Ispat International N.V. , a leading, global steel producer with operations in countries including the United States, Canada, Mexico, Trinidad, Germany, France and Ireland. As part of that alliance, Ispat International also made a minority investment in FerrousExchange and will offer important annual tonnages on the FerrousExchange marketplace. "Gibraltar Steel's endorsement of the FerrousExchange business model strongly ratifies FerrousExchange's position as a preferred on-line marketplace for the iron and steel industry. The alliance with Gibraltar Steel further strengthens FerrousExchange's position as one of the leading electronic marketplaces for the iron and steel industry," Mr. Ferhangil added. "The strategic alliance with FerrousExchange reinforces Gibraltar Steel's position as a pioneer in leveraging leading-edge technologies to advance its business objectives," Mr. Lipke added. In the 1980's Gibraltar developed a three-way EDI link into its facilities, customers and suppliers to expedite material processing, lower inventory, and reduce costs. In March, Gibraltar Steel retained Xpedior , a leading provider of innovative eBusiness solutions to Global 2000 companies and emerging digital businesses, to accelerate the development and implementation of a comprehensive eBusiness strategy.