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BOLDER and Uniroyal Promote Safe Summer Driving Campaign

10 May 2000

BOLDER Technologies and Uniroyal Promote Safe Summer Driving Campaign

    Golden, Colo., May 10 BOLDER Technologies Corporation's
and Uniroyal Tire will cooperatively launch a national summer
travel media campaign to promote safer summer driving, according to Roger F.
Warren, chairman, president and CEO of BOLDER.
    BOLDER and Uniroyal, both recent winners of the Good Housekeeping "Good
Buy" Award for the year 2000, manufacture the first automotive products ever
to be awarded the Good Housekeeping Seal of Approval by the Good Housekeeping
Institute.  Together, the two companies will be featured in the June 2000
issue of Good Housekeeping magazine in a double-page advertisement promoting
BOLDER's SecureStart(TM) Portable Jump Starter and Uniroyal's NailGuard(R)
Tires.  This edition of Good Housekeeping will potentially reach 20 million
readers.
    SecureStart is a portable jump start product that weighs less than five
pounds, starts a car with a dead battery immediately, is easy to use and can
be stored for up to one year without recharging.  After use, SecureStart can
be recharged in minutes.
    In the national promotion, BOLDER and Uniroyal will promote safer summer
driving and driver security.  As recipients of the "Good Buy" Award, they join
a prestigious list of other winners, including Procter & Gamble, Maytag and
Emerson Electric.  Video releases and other public relations materials will be
forwarded to several hundred TV stations, newspapers and magazines during this
campaign and will feature spokespersons from the Good Housekeeping Institute
in New York and the Travel Industry Association in Washington D.C. These
speakers will communicate how these award-winning products offer new
technologies that provide peace of mind and security when on the road.
    Warren commented, "We believe that our association with Uniroyal and Good
Housekeeping, and the promotion of safer summer driving, will generate a high
level of additional consumer and retailer interest in our portable jump
starter product.  This campaign may lead to higher levels of distribution
beyond our currently established 4,100 outlets."
    "We also intend to make consumers aware that the heat and high temperature
of summer can be as much a problem for car batteries as cold weather.  Our
SecureStart can offer drivers one more reason to relax during their summer
travels."