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New Intranet Marketing Program for Mercedes-Benz

4 May 2000

VSI Holdings, Inc.'s Client List Expands

    BLOOMFIELD HILLS, Mich., May 4 VSI Holdings, Inc. today announced that its 
marketing services subsidiary, Visual Services, Inc., was awarded an Intranet 
development contract with Mercedes-Benz -- further expanding the company's 
list of automotive clients.  The Intranet site, now under development, will 
serve as a factory-to-dealer reference tool, allowing Mercedes-Benz Retailers 
to access both personal and automotive accessory information in a centralized 
location.

    With this Web-based accessories master database, Retailers will have the
ability to access part number, description, photography, application
specifications and pricing information for each accessory that Mercedes-Benz
offers.

    "The Mercedes-Benz Accessories Intranet site will be a significant,
company-wide online asset that brings our Retailer network closer together.
It will be a constant, up-to-date solution that ensures Retailers can always
access the latest information about our personal and automotive accessories,"
stated Glenn Rizzo, Department Manager, MBUSA Accessories Marketing.

    "VSI Holdings is honored to be aligned as an e-solutions marketing
services provider for Mercedes-Benz.  We look forward to further building upon
this relationship by offering new creative solutions in the future," commented
VSIH Chairman and CEO Steve Toth Jr.

    About VSI Holdings, Inc.

    VSI Holdings, Inc. provides customer relationship management services,
Internet/Intranet communications, education and training, and edutainment/
entertainment.  The company employs 1,200 people through its networks and
offers integrated marketing services using a wide range of technology-driven
alternatives.

    VSI Holdings' spectrum of services includes concept development through
implementation of Web-based offerings with seamless CRM/e-commerce integration
and back-end fulfillment, long-form cable programming, interactive satellite-
driven and Web-based training, integrated logistics and distribution direct
marketing, and touring events.