Rover Given 10 Day Stay of Execution
3 May 2000
The Daily Telegraph, a London newspaper reported today that BMW set a 10-day deadline yesterday for the Phoenix consortium to produce a business plan for Rover. The demand was made during the first day of negotiations between the companies. BMW has vowed to shut down the British manufacturer if an agreement cannot be reached with the new bidder by May 12th. Headed up by the former Rover chief executive John Towers, The Phoenix consortium hopes to maintain production levels at the Longbridge factory in Birmingham at current levels of about 250,000 cars a year, and rename Rover by adopting a classic British car brand like Triumph or Austin-Healey. Rover has been losing about $3.5 million per day since the beginning of this year. The Daily Telegraph story also reported that the consortium saw for the first time, BMW's sales forecasts for Rover, the company's pricing policy, and the extent of BMW's liabilities to the dealerships. These had been previously disclosed only to Alchemy Partners, the venture capital company whose bid for Rover collapsed on Friday amid claims from both sides that last-minute conditions had been brought to the negotiating table. Furthermore, the story stated that part of Mr Towers's plan is expected to include encouraging other European car makers to out-source some of their production to Longbridge, such as Volkswagen Phoenix also tried to convince BMW to move its new version of the Mini to Longbridge from the company's Cowley plant in Oxfordshire, but BMW refused to consider this option.