The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Peacock Financial's iNetPartners Unveils Latino Auto Channel

3 May 2000

Peacock Financial's iNetPartners Unveils Latino Auto Channel; Targets Major Hispanic Markets With ``Bienvenidos!'' at www.iNet4Cars.Com

    LOS ANGELES--May 3, 2000--iNetPartners Inc., the automotive online E-commerce division of Peacock Financial Corporation (OTCBB:PFCK), announced today that it has unveiled "Bienvenidos!"
    Bienvenidos! is the Hispanic version of its premier pre-owned and new car Cyber Superstore, www.iNet4Cars.com, using the company's virtual region philosophy. Robert Braner, President and CEO of iNetPartners, stated, "I must give immediate credit to our staff who have so aggressively campaigned and championed the 'Bienvenidos' project over the past several months. The Hispanic market is the fastest growing in America, with computer ownership by US Latino households having grown 68% over the past twenty-four months, front- running a 43% increase by the general population. Web retailers are driving the Latino Internet Explosion and trying to narrow the digital divide and a string of portals are targeting Latinos in the US and Latin America. We know this market very well and have tremendous confidence in our management team at `Bienvenidos!' having positioned us ahead of the curve in revenue generating opportunities in this market."
    In a separate statement, Steven Peacock, president of Peacock Financial Corporation, stated, "We are very encouraged by the great response www.iNet4Cars.com is getting, having been launched just a few days ago. The tracking numbers look terrific! The radio campaign has helped introduce this new site to car buyers in the southern California market, and revenues are beginning to come in." Peacock management intends to make an announcement as early as next week as to the plans to spin off into a separate public company, iNetPartners Inc., and provide details as to an expected dividend to Peacock shareholders of the spin off. Added Peacock, "We believe iNetPartners Inc. can be a very successful public company, given its strong management and business plan."
    Specific management team members for www.iNet4Cars.com's Bienvenidos! Division are:

    Enrico Diaz, VP of Dealer Development, who commented, "We are very excited! With the overwhelming response to the 'Bienvenidos' strategy from the very large numbers of Hispanic owned retail dealerships in this region, we are confident of a rapid growth opportunity within the community, and this is being further supported by a large number of non-Hispanic owned dealerships whose customer base is sometimes as high as 60 to 70% Hispanic."

    Virginia Sola, VP of Hispanic Markets, who stated; "Our auto channel `Bienvenidos' at iNet4Cars.com is a tremendous opportunity for the small and medium size independent Hispanic retail dealer to take an affordable presence on the Internet. Typically, national sites do not bridge to the community on a direct, accessible and personal basis. All of our dealers within this culture and community are aware of the dynamic power of the Internet and the phenomenal growth of the Hispanic market and they are very proud to support it."

    Tammy Dunn, Senior VP of Marketing, who is overseeing the division, stated, "From the initial development, our advertising campaign has been designed to reach both the Hispanic and non-Hispanic automobile shopper. We have utilized the radio and outdoor campaigns to maximize the response from both markets. Our radio spots feature the voice of our VP Hispanic Markets speaking in Spanish to our listeners. We have followed this formula with our outdoor boards which have also been posted in pre-selected predominately Spanish communities and these boards are entirely in Spanish."

    Peacock Financial is an investment holding company, fully reporting with the Securities & Exchange Commission as a BDC (Business Development Corporation) under the Investment Company Act of 1949, as amended. Its current holdings include investments in Solutions Media, Inc (SpinRecords.com), Desert Winds entertainment (NQB:DESW), First Miracle Entertainment (OTCBB:MVEEE), DotCom Ventures LLC (wholly owned subsidiary), iNetPartners Inc. (iNetMotors.com), as well as in several professional soccer franchises. Peacock's various real estate activities are conducted through Peacock Development Corporation, a wholly owned subsidiary. More information can be found at www.peacockfinancial.com.

    Safe-harbor statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, changes in TV broadcast scheduling, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.