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Santa Barbara Concours d'Elegance Retains VL

4 May 2000

Santa Barbara Concours d'Elegance Retains VL Communications Group For 22nd Annual Motoring Weekend

    SACRAMENTO, Calif., May 3 Santa Barbara, Calif.-based Pro
Sports and Entertainment, Inc. today retained VL Communications Group for
marketing services on behalf of the 22nd annual Santa Barbara Concours
d'Elegance, one of the nation's premier classic car events.
    Since acquiring the Concours early last year, Pro Sports and Entertainment
has been adding ancillary events to expand it into a full motoring weekend in
the picturesque coastal community.  "We want our guests to enjoy the motoring
experience and will present a full schedule of activities to make it a truly
memorable weekend," explains Paul Feller, president of Pro Sports and
Entertainment, Inc.
    Scheduled for September 15 through 17, the Concours Weekend is
complemented by a celebrity golf tournament, an estate tour, Concorso Classico
that celebrates Italian marques, a tribute to American cars, automobile art
show, vintage car auction and a black tie gala at the soon-to-open five-star
Bacara Resort & Spa, plus much more.  The three-day showcase benefits numerous
charities throughout Santa Barbara.
    "With the scope of activities increasing, we needed professional
assistance in developing a communications strategy," explained Iver Petersen,
director of operations for the Santa Barbara Concours d'Elegance.  "VL
Communications Group's experience ideally fits our needs."
    Founded in 1994 by Barry Toepke, VL Communications Group represents
numerous automotive and corporate clients nationwide, including the Greater
Los Angeles Auto Show, Monterey Historic Automobile Races, Vintage Auto Expo
USA and American Cancer Society.