Kingsley Coach Announces National Marketing Campaign
3 May 2000
Kingsley Coach Announces National Marketing Campaign
MIDDLEBURG Pa.--May 3, 2000--Kingsley Coach Inc. (OTC BB:KNGS), a manufacturer of unique, high quality, motorcoaches on a heavy duty truck chassis, today announced that it will implement an aggressive billboard marketing campaign, set to kick off on in June 2000.Mr. Ralph Dickenson, Kingsley's Chairman, said, "Selling Kingsley Coaches has never been a problem, despite minimal marketing efforts to date. As the Company completes its development phase and gears up for dramatic increases in production, we want to insure that demand stays well in front of production. This billboard marketing campaign should easily accomplish that fact." He added, "We believe the best place to find potential Kingsley Coach customers, is on the road, along the highways and byways of America. So that is where I want our marketing efforts to begin."
The Company announced that funds have been budgeted for the billboard campaign over the next twelve months. The Company will start its campaign with billboards at strategic interstate locations in Georgia, Alabama, Texas, Missouri, Kansas, Minnesota and Pennsylvania. Each month thereafter the Company will add six to seven billboard sites, sprinkled along the nation's interstate highway system. Mr. Dickenson said, "We have designed the billboard ad to give the passerby a quick understanding of what a Kingsley Coach is, and the regional telephone number and website address to contact for more information. We are excited about the expected response."
The Kingsley product line is designed for both recreational and commercial use utilizing a heavy duty truck chassis and is produced in conjunction with a strategic manufacturing alliance at the Thor America plant in Middleburg, a Thor Industries company, the second largest RV manufacturer in the USA.
Dickenson announced, "We are building on a proven chassis with select clients and a team of dedicated professionals in the RV and Trucking industry to continue our rapid and profitable growth. Our production and marketing strategies should enable the Company to achieve its goals in the year 2000 and beyond."
NOTE: This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current plans and expectations of Kingsley and involve risks and uncertainties that could cause actual future activities and results of operations to be materially different from those set forth in the forward looking statements. Important factors that could cause actual results to differ include, among others, risks associated with acquisitions, changes in government regulations, competition, and risks of operations and growth projections.