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TRACKS: Alta Dena Milk Chug sponsors autograph sessions at Irwindale

3 May 2000

Irwindale, Calif. - - One of the most popular features of the weekly NASCAR races 
at Irwindale Speedway is always the driver autograph session.  And now, those 
sessions will be known as the "Alta Dena Milk Chug Autograph Session" 

Every Saturday shortly after 6 p.m. Irwindale Speedway fans are invited to come 
down to the front row of the grandstands to meet and greet their favorite drivers, 
get an autograph, maybe take a quick snapshot, and wish their heros well in the 
event to come.  "Fans really enjoy the autograph sessions at Irwindale and we're 
very pleased that Alta Dena Dairy has associated their company and product name 
with that part of our show,"  said Bob De Fazio, the track's VP/COO.

Alta Dena, is a division of Dean Foods - a Fortune 500 food company with annual 
sales exceeding 4 billion dollars.  The nation's second largest dairy company 
and Alta Dena is their best known local product line.  Their new "Alta Dena Milk 
Chugs" have really caught on with people looking for a healthy and great-tasting 
cold drink.  Resealable, recyclable, and portable; Milk Chugs are truly the "cool 
body fuel."  In northern California, Dean Foods operates the well known Berkley 
Farms Dairy.

Tickets for all Irwindale Speedway racing event are now on sale.  Fans may call 
the Speedway box office Tuesday through Saturday at (626) 358-1100, go "on line" 
to order at www.tickets.com, or stop by the track's on site box office located 
at 13300 E. Live Oak Avenue in Irwindale.  (Box office is open 9am- 4pm Tues. 
- Friday and 12am - 9pm  on Sat.)