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Jaguar Cars Reports Record April Sales

3 May 2000

Jaguar Cars Reports Record April Sales
    MAHWAH, N.J., May 2 Jaguar Cars announced record April
sales results.  United States retails totaled 4,024 cars, up more than 90
percent compared with the same month last year.
    Jaguar S-TYPE retails in April were 2,323 and XJ Series sales totaled
1,086.  XK Series sports car sales of 615 were up 17 percent compared to April
1999.
    "We are off to our best year ever, with sales up 135 percent compared to
last year," said Mike O'Driscoll, president of Jaguar North America.  "The
S-TYPE has captured the imagination of consumers, and demand for all our
models remains very strong."
    Jaguar Canada sold 268 cars during the month, surpassing the same period
last year by 155 percent.

   Current Month U.S. New Vehicle Retail Sales

                   XJ Sedans                           S-TYPE
               XJ8  XJ8L VDP  VDP  XJR  Large Sedans  V6    V8   Medium Sedans
                             (S/C)
    APRIL 00   483   93  348  21   141    1,086     1,443   880     2,323
    APRIL 99   627  154  296  17   136    1,230       221   130       351
    % Change                              -11.7%                    561.8%
    Daily Selling
     Rate % Change                         -8.2%                    588.3%

                         XK8               XKR
                    Coupe    Conv    Coupe     Conv     Sports   Total
    APRIL 00         65      449       15       86       615     4,024
    APRIL 99         45      483        0        0       528     2,109
    % Change                                            16.5%     90.8%
    Daily Selling
     Rate % Change                                      21.1%     98.4%

    YTD U.S. New Vehicle Retail Sales:

                      XJ Sedans                                S-TYPE
               XJ8  XJ8L   VDP  VDP   XJR  Large Sedans   V6    V8     Medium
                               (S/C)                                   Sedans
    00 YTD    1,644  415  1,175  62   433    3,729      5,273  3,360    8,633
    99 YTD    1,923  634  1,075  51   550    4,233        221   130      351
    % Change                                 -11.9%                  2,359.5%
    Daily Selling
     Rate % Change                           -11.9%                  2,359.5%


                          XK8              XKR
                    Coupe    Conv    Coupe     Conv     Sports   Total


    00 YTD           232     1,614     87      355       2,288   14,650
    99 YTD           181     1,476      0        0       1,657    6,241
    % Change                                              38.1%   134.7%
    Daily Selling
     Rate % Change                                        38.1%   134.7%

    Current Month CANADIAN  New Vehicle Retail Sales:

                   XJ Sedans                           S-TYPE
               XJ8  VDP  VDP  XJR  Large Sedans  V6    V8   Medium Sedans
                        (S/C)
    APRIL 00   26   36    2    12      76        72    63        135
    APRIL 99   19   37    0    11      67         0     0          0
    % Change                         13.4%                        N/A
    Daily Selling
     Rate % Change                   18.0%                        N/A

                         XK8               XKR
                    Coupe    Conv    Coupe     Conv     Sports   Total
    APRIL 00          6       20       5        26        57      268
    APRIL 99          9       29       0         0        38      105
    % Change                                            50.0%   155.2%
    Daily Selling
     Rate % Change                                      56.0%   165.4%

    YTD CANADIAN New Vehicle Retail Sales:

                      XJ Sedans                              S-TYPE
                 XJ8  VDP  VDP  XJR   Large Sedans   V6    V8   Medium Sedans
                          (S/C)
    00 YTD       91   94    5   45       235         232   186       418
    99 YTD       57   66    0   38       161           0     0         0
    % Change                            46.0%                         N/A

    Daily Selling
     Rate % Change                      46.0%                         N/A

                         XK8               XKR
                    Coupe    Conv    Coupe     Conv     Sports   Total
    00 YTD           11       54       12       57        134     787
    99 YTD           17       57        0        0         74     235
    % Change                                             81.1%  234.9%
    Daily Selling
     Rate % Change                                       81.1%  234.9%

    Notes:     VDP = Vanden Plas