The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Toyota Announces Best-Ever April Sales for the Fourth Consecutive Year

3 May 2000

Toyota Announces Best-Ever April Sales for the Fourth Consecutive Year
    TORRANCE, Calif., May 2 Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported best-ever April sales of 132,180 vehicles, an increase of
15.7 percent over last year's record-setting month, and the company's fourth
consecutive best-ever April.
    "Consumer confidence and a surging economy continue to energize one
another," said Jim Press, TMS executive vice president.  "The combination has
been remarkable, fueling unrepentant consumer spending that has defied
predictions of leveling off."
    Both TMS sales divisions recorded best-ever April sales.  The Toyota
Division reported record-breaking sales of 116,417, an increase of
17.0 percent.  The Lexus Division enjoyed its best-ever April with sales of
15,763 vehicles, an increase of 6.7 percent.  Best-ever April sales also were
recorded by Toyota passenger and light truck segments, up 16.6 percent and
17.7 percent respectively, and by the Lexus light truck category, up
34.2 percent.
    Driving the Toyota Division's record-breaking month for passenger cars was
the all-new Avalon full-size sedan with best-ever April sales of 9,329, up
92.2 percent.  The all-new Celica sport coupe continued its sales momentum
with 5,055 units sold, an increase of 786.5 percent, while the all-new ECHO
subcompact posted strong sales of 3,981 units.
    Toyota Division light truck sales were paced by the popular Sienna minivan
which recorded its best-ever April with 9,247 units sold, up 7.4 percent.  The
Tundra full-size pickup continued its sales surge with 8,095 units sold.
    The Lexus Division's record-breaking sales month was paced by the popular
RX 300 sport utility vehicle with best-ever April sales of 7,619, an increase
of 42.6 percent over the same period last year.
    Sales of North American-built vehicles accounted for 62.2 percent of total
April sales.  There were 25 selling days in April compared to 26 last year.


                                TOYOTA/LEXUS SALES
                                   APRIL, 2000

                         - CURRENT MONTH -        - CALENDAR YEAR TO DATE -
                                          DSR %                       DSR %
                        2000      1999     CHG     2000      1999      CHG

    TOTAL VEHICLE
     SALES             132,180   118,833   15.7   528,554   442,375    19.5
      Memo: Total
       Toyota Div.     116,417   103,471   17.0   467,998   385,697    21.3
      Memo: Total
       Lexus Div.       15,763    15,362    6.7    60,556    56,678     6.8

    TOYOTA DIV.
     IMPORT CAR         19,651    11,195   82.6    84,814    45,273    87.3
    LEXUS IMPORT CAR     6,812     8,426  -15.9    26,512    30,958   -14.4
    TOYOTA DIV NA
     BUILT CARS         53,040    53,630    2.9   211,785   196,661     7.7
    TOTAL TOYOTA
     CARS               79,503    73,251   12.9   323,111   272,892    18.4

    SPORT UTILITY
     VEHICLES           23,447    23,447    4.0    92,727    87,747     5.7
      Memo: Lexus
       Sport Utility     8,951     6,936   34.2    34,044    25,720    32.4

    SMALL VANS           9,247     8,951    7.4    34,591    30,549    13.2
    PICKUPS             19,983    13,184   57.6    78,125    51,187    52.6

    * NORTH AMERICAN
       BUILT VEHICLES
    COROLLA             20,388    20,753    2.2    79,108    78,629     0.6
    CAMRY               23,323    27,828  -12.8    96,205    98,807    -2.6
    AVALON               9,329     5,049   92.2    36,472    19,225    89.7
    SIENNA               9,247     8,951    7.4    34,591    30,549    13.2
    PICKUP              19,982    13,170   57.8    78,118    50,999    53.2
    TOTAL               82,269    75,751   12.9   324,494   278,209    16.6
    N.A. VEHICLES
     % OF TOTAL          62.2%     63.7%            61.4%     62.9%

    SELLING DAYS            25        26              102       102

    DSR = DAILY SELLING RATE