Mitsubishi Motors Reports Best-Ever Sales
2 May 2000
Mitsubishi Motors Reports Best-Ever Sales; April Shows 49.2% Boost Over '99; First Four Months of 2000 Up 34.4%CYPRESS, Calif., May 2 Mitsubishi Motor Sales of America, Inc. (MMSA) reported its best-ever sales for April and the first four months of 2000. Led by its Galant mid-sized sedan and Montero Sport mid-size SUV, Mitsubishi also saw increased consumer traffic brought in by two all-new 2001 vehicles -- the Eclipse Spyder convertible and Montero luxury SUV. Some figures of note for MMSA's April 2000 sales: -- April sales of 24,423 units is a 49.2% rise from April 1999's 16,370 vehicles -- 2000 year-to-date sales of 94,853 vehicles represents a 34.4% increase from April 1999's year-to-date sales of 70,561 units -- Montero Sport had its best April ever with 6,169 units sold, up 53% from April 1999 -- 5,742 Galant mid-size sedans were sold in April, up 39.8% from last year -- Eclipse Spyder had its best-ever April sales of 1,315 units, boosted by the all-new 2001 model introduced in February -- Montero luxury SUV sales rose 301.4%, powered by an all-new 2001 model and the launch of the vehicle's largest-ever advertising campaign "With year-to-date sales of nearly 95,000 vehicles, we are having our best year ever," said Pierre Gagnon, MMSA executive vice president and chief operating officer. "Our line-up is also the best-ever -- Galant, Montero Sport and Eclipse continue to break sales records, and exceptional consumer demand for the all-new 2001 Eclipse Spyder and Montero has added incremental sales volume to the Mitsubishi Motors brand." Mitsubishi Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Its website can be accessed at mitsubishicars.com. Sales Results, April 2000: Mitsubishi Motor Sales of America, Inc. April '00 April '99 % Change Month/YTD Month/YTD Month/YTD Passenger Car Sales* 17,078/69,742 12,046/53,987 41.8%/29.2% Sport Utility Vehicles** 7,345/25,111 4,324/16,574 69.9%/51.5% Total Vehicle Sales 24,423/94,853 16,370/70,561 49.2%/34.4% US Assembled Cars: 11,987/49,785 8,931/33,113 34.2%/50.3% Imported Cars: 5,091/19,957 3,115/20,874 63.4%/(4.4)% Imported Truck/SUVs: 7,345/25,111 4,324/16,574 69.9%/51.5% US Assembled Vehicles (1): 11,987/49,785 8,931/33,113 34.2%/50.3% Imported Vehicles (2): 12,436/45,068 7,439/37,448 67.2%/20.3% * Above totals include sales of U.S.-assembled Mitsubishi Motors vehicles ** Includes Montero Sport and Montero (1) Galant, Eclipse and Eclipse Spyder (2) Mirage, Diamante, 3000GT, Montero Sport and Montero