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Buyer Beware: All New Car Data Not The Same!

2 May 2000

The Auto Channel Cares About You! Uses the most Accurate Data.


 CNW Researchers compared the pricing data of the major online automotive
data sources by configuring 86 different vehicles at eight different Web
sites, including Chrome supplied data found in The Auto Channel's 
New Car Buyers Guide, (www.newcarbuyersguide.com) and car pricing
found in competitors  CarsDirect.com, Kelley Blue Book and 
CarPoint.com.

 The data supplied by Chrome ranked first in data accuracy with an average price 
discrepancy of only about one-third of one percent of the average new car price.

"This is well below the one half of one percent threshold that can be
attributed to timing between sites updating data and when we visited the
site to collect pricing and configuration information," said Art Spinella,
vice president and general manager, CNW Marketing/Research.

The next-closest competitor was almost twice Chrome's discrepancy; five of
the eight data providers gave consumers pricing information more than five
times Chrome's discrepancy; and the lowest ranking competitor was off by
more than a factor of ten, or nearly $1,000.