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Harley-Davidson Dividend and Results of Annual Shareholder Meeting

2 May 2000

Harley-Davidson, Inc. Increases Dividend and Announces Results of Annual Shareholder Meeting

    MILWAUKEE, May 1 Harley-Davidson, Inc. (NYSE: HDI)
announced today that its Board of Directors approved a quarterly cash dividend
of 2.5 cents per share, payable June 24, 2000 to shareholders of record
June 14, 2000.  This represents an 11.1 percent increase over the last
quarterly dividend, and is the eighth consecutive annual increase.  The
company currently has approximately 308 million shares of common stock
outstanding.
    It was also announced that all items to be voted upon by shareholders at
the company's Annual Shareholder Meeting were approved:  The re-election as
members of the company's Board of Directors of Jeffrey L. Bleustein (Chairman
of the board and Chief Executive Officer of Harley-Davidson, Inc.), Donald A.
James (Vice Chairman and Chief Executive Officer of Fred Deeley Imports Ltd.)
and James A. Norling (Executive Vice President of Motorola, Inc. and
President, Personal Communications Sector), with terms expiring at the
company's 2003 Annual Shareholder Meeting, and; ratification of Ernst & Young
as the company's independent auditors for calendar year 2000.
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.  Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.  Buell Motorcycle Company produces sport and
sport-touring motorcycles.  Harley-Davidson Financial Services, Inc. provides
wholesale and retail financing and insurance programs to Harley-Davidson
dealers and customers.