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Study Predicts Personalized Multimedia Will Converge in Cars

1 May 2000

Strategy Analytics Study Predicts Personalized Multimedia Will Converge in Cars

    BOSTON, May 1 A recent US study by Boston-based Strategy
Analytics for ATX Technologies found that a revolution in wireless,
information, and entertainment services will drive the convergence of a new
generation of personalized multimedia services.  The study identified a
positive response to the benefits provided by the family of telematics
services likely to emerge in the US and Europe over the next five years.  ATX
is the leading independent telematics supplier in the US.
    Commuters are spending increased time in their cars and are placing a high
priority on personalized advertising, information, and entertainment that
provide more value. Personalization includes both the preferences of the
driver and the intelligence to target information that is specific to the
location of the driver's vehicle.
    "The same music, the same advertising, and the same traffic information
for everyone will become a thing of the past as the personalized multimedia
available through telematics emerges over the next five years" said Harvey
Cohen, principal consultant on the project and President of Strategy
Analytics.
    Additional research by Strategy Analytics through its In-Vehicle
Telematics and Multimedia Service(TM) indicates 39% of new car drivers in
Europe and 42% of new car drivers in the US will have some telematics
capabilities by 2005.  Strategy Analytics provides consulting and research in
wireless, internet, and automotive electronics markets to leading firms around
the world.