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Pick-Ups Plus Announces Ford and Chevy as Volume Sales Leaders

1 May 2000

Pick-Ups Plus Announces Ford and Chevy as Volume Sales Leaders in After Market Accessory Sales

    MASON, Ohio--May 1, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today that the Ford F-150 pickup (NYSE:F) and Chevy's Silverado pickup, made by General Motors (NYSE:GM) led by a wide margin in after market accessories sales followed by DaimlerChrysler's (NYSE:DCX) Dodge Ram. Sean Fitzgerald, Vice President and Director of Operations for Pick-Ups Plus stated "The Ford and Chevrolet trucks account for 33 and 30% respectively with the Dodge Ram at 25% of after market accessories sales. SUV accessory sales are led by the big three, with imports like the Toyota Forerunner (NYSE:TM) and Honda's (NYSE:HMC) Lexus increasing in after market accessory sales volume every month."
    These sales figures mirror a report in the March 2000 edition of Sport Truck & SUV Accessory Business magazine, which shows Ford, Chevy and Dodge the leaders in pickup truck sales. Sales of the Chevy Silverado soared to over 160,000 in February, 15,433 units above 1999 sales. "With this tremendous increase in pickup truck sales, there is little wonder why we are experiencing increased sales in all of our stores," stated John Fitzgerald, President of Pick-ups Plus.
    Pick-Ups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please subscribe to Strategic Investors Group's newsletter at www.stratego.net, and visit Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.