AdOne LLC Changes the Way Consumers Use the Internet
1 May 2000
AdOne LLC Changes the Way Consumers Use the Internet
NEW YORK--May 1, 2000--Abracat is THE Place to Help You Find it Locally on the World Wide Web
AdOne LLC today announces the launch of Abracat (www.abracat.com(TM)), a dynamic, new national Internet consumer service that fulfills an individual's "to do" list in their town, or any town. From job opportunities to home repairs to house hunting, Abracat simplifies and localizes the Internet so consumers can make smart decisions and purchases. AdOne created Abracat through a strategic partnership structure with 700 of the top U.S. newspapers and other leading Internet content providers, giving consumers access to more than 13 million local listings in 50 states, updated daily. Additionally, unlike other sites, Abracat can help consumers find things in both major metro areas and the smallest towns in America.
How does Abracat work? It's Saturday morning and because you've been so busy during the week, you have a laundry list of "to do" items that has piled up. Between finding a used car and having it inspected, a new vet for the family pet and a great summerhouse rental, you wonder how it will all get done. To get through your "to do" list in a quick and efficient way, go to www.abracat.com, simply enter your zip code or city and state, search terms, and now more than half your list is complete. Abracat is a one-stop destination that points you to everything you need in your town or any town -- making your lifestyle decisions and improvements, quick and painless.
"Abracat simplifies the way consumers use the Internet to improve their lives," said Brendan Burns, President and Chief Executive Officer of AdOne. "Abracat is all about local, convenient, reliable one-click access to the information everyone inevitably needs regarding cars, careers, business opportunities, homes, and everything in between."
Abracat is the place for advertisers, newspapers and consumers to come together to do business in a new, reliable, local, and efficient manner. Whether the advertiser is a national, regional or small business, Abracat will ensure the advertiser's message is delivered to a significantly wider audience across multiple media. Ads placed through an AdOne affiliated newspaper, will not only appear in the local newspaper and its Web site, but also regionally and nationally through Abracat and its distribution partners.
Benefits of Abracat:
Abracat is a simple service, in partnership with America's top newspapers and local content providers which facilitates local e-commerce solutions.
- For consumers, Abracat will simplify the Internet to help them
what find they need, when they need it in their town, or any
town, from the local sources that they trust.
- For national advertisers, Abracat is the #1 Internet marketplace
for reaching active, information-hungry, "in purchase mode"
consumers. With more concentrated efforts in markets nationwide,
advertisers will be able to go narrow or wide, tapping into
valuable online "in purchase mode" consumers while maintaining
control of their branding messages.
- For local businesses, on or off the Web, advertising with an
AdOne affiliated newspaper means they can reach larger regional
and national audiences than they ever could before with Abracat.
According to industry analyst The Kelsey Group, 40 percent of all
small businesses will have a Web site by the end of 2000. This
number represents a 74 percent increase from today, when 23
percent of small businesses have a Web site up and running.
Whether you are looking for services related to a car, job, a business opportunity, or home, the following Abracat channels will help you streamline your search:
- AbracatJobs - Looking for a job in your town or a new area, or
just trying to find out how to advance in your current position?
Then this is the place for you. AbracatJobs features over 200,000
job listings updated daily, across 50 states, and includes a
CareerCenter, Tools & Research, Skills Center as well as links to
relevant articles.
- AbracatBizOpps - Want to be your own boss? Abracat BizOpps is
your ideal resource for finding the perfect business and
franchise opportunity in your town, or any town. It features free
consultation services, a personalized list of franchises that fit
your criteria and great articles and advice from franchise and
small business consultants and experts.
- AbracatCars - Is it time to replace the family car and you don't
know where to begin? Searching AbracatCars' 400,000 listings, you
can find the perfect car right in your town by entering in your
requirements and zip code. Also, within this channel, you will
find a complete auto resource center, local mechanics, links to
insurance, loans, auto supplies and much more.
- AbracatHomes - Looking to move? Whether you are looking to rent
or buy a new home or apartment, research neighborhoods or find
the perfect mortgage, AbracatHomes features national home and
apartment listings that can put you in touch with your town or
any town.
About AdOne LLC
Founded in 1995, AdOne is a leading Internet company whose Abracat (www.abracat.com(TM)) service allows consumers to find cars, jobs, real estate, and much more in their town, or any town. Partnered with more than 700 leading newspapers, AdOne reaches hundreds of the top markets in the U.S. AdOne is backed by 11 top media companies including Advance Publications, Belo Corp., Donery Media Group, The E.W. Scripps Company, The Hearst Corporation, Journal Register Company, Lee Enterprises, Media General, MediaNews Group, Morris Communications Corporation, and Pulitzer, Inc. Active partners with Abracat include CBS Switchboard.com, Lycos, Inc. Magazine and USA Today.
Abracat.com and the Abracat logo are trademarks of AdOne LLC