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CarJockey.com's Streamlines Automobile Trade, Accelerates Subscribing Dealers

28 April 2000

CarJockey.com's Streamlines Automobile Trade, Accelerates Subscribing Dealers

    OWENSBORO, Ky., April 28 Consumers may want to consider
their local dealer's web site the next time that they are looking for a
bargain on a vehicle.
    CarJockey.com's real time bidding solution, featuring "Absolute Sales" --
auctions that begin the bidding at $1 with no reserve, have made getting a
deal a sure bet.  The average selling price of these vehicles has been
thousands of dollars below retail prices.  Twenty-five dealerships from
Denver, Colorado to Louisville, Kentucky have signed up to utilize the bidding
system on their own web sites with new dealers being added daily.
    "Dealers utilizing our system make it possible for their retail customers
to get the same deals that were previously only accessible to wholesalers and
other dealers," said John Moore, Founder of CarJockey.com.  "All these
Internet companies trying to add another layer to vehicle trade are betting on
the wrong horse.  Our system gives dealers an Internet site that is a valuable
sales and marketing tool, an outlet to reduce inventory levels, and at the
same time reduces the expense involved in liquidating inventories."
    By utilizing the Internet, both buyers and sellers can streamline a
process that previously involved travel, labor fees, transportation fees and
unnecessary administrative costs.  Utilizing the CarJockey.com bidding system
provides dealers a medium to sell vehicles in an efficient and exciting
manner.  Allowing customers to bid directly from the dealer's web site also
ensures the dealership's sales force will be comfortable helping consumers
utilize the bidding system.
    "Our system is designed to benefit two entities, the automobile dealer and
the retail customer," says Moore.  "Automobile dealers have much better brand
awareness in their own marketplace than probably every Internet company
combined.  Our system leverages this fact to produce a very successful trading
place.  We now have dealers selling the system for us."

   CarJockey.com is the only company that has developed an effective bidding
solution for automobile dealers own web sites.  The company began operations
in December and in less than three months has implemented its system in five
states with revenues growing at a rate of 100 percent a month.  Visit
CarJockey.com's web site at http://www.carjockey.com for more information.

    CONTACT:  John Moore, Founder of CarJockey.com, 270-926-2264, or
              fax, 270-926-4563, or jmm@carjockey.com

    This release was issued through DigitalWork.com -- Your Business Workshop.
More information on DigitalWork.com may be found at http://www.digitalwork.com