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Thor Surprised at Coachmen's Rejection of its Premium Merger Offer

28 April 2000

Thor Expresses Surprise at Coachmen's Rejection of its Premium Merger Offer; Corrects Several Coachmen Statements
    JACKSON CENTER, Ohio, April 28 The following statement was
issued today by Thor Industries, Inc.:
    Thor Industries, Inc. (NYSE: THO) announced today that it was surprised
and disappointed that the Coachmen Industries, Inc (NYSE: COA) Board of
Directors had again rejected Thor's merger offer.  Thor also stated that it
must set the record straight concerning several statements made in Coachmen's
press release of April 27, 2000.

    * In no way is Thor's offer to Coachmen an "effort to disrupt Coachmen's
      business."  On the contrary, Thor's effort is a clear attempt to improve
      Coachmen's business and the resulting shareholder value created through
      the proposed combination.
    * While the offer made on April 17, 2000 was a "nominal" $18 per share,
      the 40% stock component of the offer is pegged to a fixed exchange ratio
      of .7366 Thor shares for every Coachmen share.  At Thor's closing price
      yesterday of $26.875, this makes our offer now worth $18.72 per share.
    * We strongly disagree with the statement that our proposal "is not in the
      best interests of Coachmen's stakeholders."  Here's why:

     -- Shareholders: Our offer provides both immediate and long-term value
        opportunities: A 48% premium over Coachmen's April 14, 2000 closing
        price at Thor's price yesterday and long-term value enhancements
        through compelling synergies.
     -- Employees: Thor is a committed, long-term employer in Coachmen's
        home-town and surrounding areas.  We compensate our family of
        employees fairly, treat them with respect and dignity, provide them
        with a safe working environment, and would do the same with Coachmen
        employees.
     -- Dealers: The combination would create a stronger company through the
        sharing of best practices, resulting in the production of even better,
        more value-packed, and profitable products for our dealers. We believe
        there is limited dealer overlap today, and we intend to keep it that
        way.
     -- Customers: With the increased purchasing power of the combined
        company, we will be able to provide an even higher quality, higher
        value product to our customers at more competitive prices.
     -- Suppliers: The combination will be a benefit to suppliers as they will
        be able to standardize some products they provide to us and streamline
        their deliveries, thereby reducing costs.
     -- Communities: Both Thor and Coachmen are established, respected members
        in their communities and this would be enhanced in a combination.
        Thor's Drive Against Prostate Cancer has already given free prostate
        cancer screenings to over 3,000 men across North America in the last 5
        months.  The Drive will be in Indiana this summer and we invite all
        Coachmen employees to participate in this life-saving community
        effort.

    * We strongly disagree that the combination of Thor and Coachmen "would
      not achieve meaningful merger synergies."  We believe there are real and
      significant synergies to be gained from our combination, particularly in
      purchasing leverage and operational efficiencies.
    * We strongly disagree "that historically there have been a lack of
      returns to investment scale in the RV industry."  Thor's acquisitions
      have immediately returned significant value.  We believe the same would
      be true of this merger, especially in view of its size.
    * Coachmen says it will double its 1999 EPS "not later than 2004."  That's
      five fiscal years from now (2000, 2001, 2002, 2003, 2004.) Thor
      virtually doubled its 1997 EPS by 1999, in just two years.  By the end
      of our 2000 fiscal year, that 1997 EPS will grow even further.
      Coachmen's EPS has declined in two out of the last four years, and its
      1999 EPS were lower than in 1996.  If Coachmen's first quarter decline
      of about 40% in EPS is indicative of fiscal 2000, that will be three out
      of five down years. Coachmen shareholders should seriously question its
      statement that it will "generate superior value for shareholders with
      Coachmen as an independent company."
    * We strongly disagree that the companies "have profoundly different
      operating philosophies as to product positioning and value." We agree
      that Coachmen has a "strong franchise and diverse array" of
      RV products. So does Thor, as evidenced in the strength of our
      Airstream, Four Winds, Dutchmen, Aerolite, Komfort and other fine
      brands.  Coachmen has about $200 million more in motor home sales than
      Thor; Thor has about $200 million more in towable sales than Coachmen.
      The result is complementary products.  Dealers and customers demand
      value and both companies provide that.
    * Thor's dealer practices over the last 20 years have been based on
      providing our dealers with the highest quality, highest value products.
      They are founded on unyielding integrity, with strong commitment to
      excellence in everything we do.  We hope that Coachmen is not suggesting
      otherwise.
    * We strongly disagree that Thor is trying "to stampede [Coachmen]
      shareholders to sell at a depressed price before the value of our recent
      spending on technology and infrastructure pays off." While Thor commends
      Coachmen on its investments in technology and infrastructure, (just like
      Thor has invested) is it o.k. for those investments to disrupt business
      and radically depress Coachmen's earnings for three years? As a Coachmen
      shareholder, we say "no." And so should every shareholder.

    It is true that "the entire RV sector is out of favor with investors."
However, in contrast to Coachmen's dismal performance during two record RV
sales years in 1998 and 1999 and continuing into 2000, Thor has had record
sales and net income in each of the past 3 years.  This record continues in
fiscal 2000, with Thor sales up 17% and net income up 32% in the six months
ended 1/31/00.
    Again, Thor wishes to complete a friendly merger, which is in the best
interest of all Coachmen stakeholders. Contrary to the statement made in
Coachmen's April 27 press release, it is clear to any objective stockholder
that Thor is the right partner and that Thor's offer is the right transaction
at the right time and the right price.
    This press release includes "forward looking statements" that involve
uncertainties and risks.  There can be no assurance that actual results will
not differ from Thor's expectations.  Factors which could cause materially
different results include, among others, the success of new product
introductions, the pace of acquisitions and cost structure improvements,
competitive and general economic conditions, and the other risks set forth in
Thor's filings with the Securities and Exchange Commission.  In some cases,
such forward-looking statements may be identified by terminology such as
"may," "will," "could," "should," "expects," "intends" or "believes" or the
negative of such terms or other comparable terminology.
    This press release and certain other communications made by or on behalf
of Thor may constitute a solicitation.  Thor has made a definitive filing of
its proxy materials with the Securities and Exchange Commission.  Shareholders
are advised to read the proxy statement and other documents related to any
proxy solicitation by Thor because they contain important information.  The
definitive proxy statement and related proxy materials will be mailed to
shareholders of Coachmen and will be available at no charge on the Securities
and Exchange Commission's website at http://www.sec.gov .
    Thor and certain other persons named below may be deemed to be
"participants" (as such term is defined in Schedule 14A promulgated under the
Securities Exchange Act of 1934, as amended ("Schedule 14A")) in any
solicitation.  The participants in this solicitation may include the following
executive officers of Thor: Wade Thompson and Peter Orthwein.  As of the date
of this communication, Thor and Peter Orthwein may be deemed the beneficial
owner of 466,300 and 300 shares of common stock of Coachmen, respectively, and
Mr. Thompson and Mr. Orthwein may be deemed to beneficially own approximately
4,535,930 and 639,100 shares of Thor common stock, respectively.
    In addition to any solicitations that may be made by any of the
above-referenced persons, Thor has retained D.F. King & Co., Inc. ("D.F. King
& Co."), BMO Nesbitt Burns Corp. ("BMO Nesbitt Burns") and Barry Vogel to act
as advisors.
    D.F. King & Co. is a proxy solicitor that may provide solicitation
services with respect to banks, brokers, institutional investors and
individual shareholders for which it will receive customary compensation.
Employees of D.F. King & Co. may communicate in person, by telephone or
otherwise with persons who are shareholders of Coachmen.
    BMO Nesbitt Burns is an investment banking firm that provides a range of
financial services for institutional and individual clients.  In connection
with the engagement of BMO Nesbitt Burns as a financial advisor to Thor, Thor
anticipates that with respect to any solicitation the following employee of
BMO Nesbitt Burns may communicate in person, by telephone or otherwise with a
limited number of institutions, brokers or other persons who are shareholders
of Coachmen for the purpose of assisting in such proposed solicitation: Steven
Knoop.  BMO Nesbitt Burns does not believe that it or any of its directors,
officers, employees or affiliates is a "participant" as defined in Schedule
14A or that Schedule 14A requires the disclosure of participant information
regarding BMO Nesbitt Burns. BMO Nesbitt Burns will not receive any fee for,
or in connection with, such solicitation activities, apart from the fees to
which they are otherwise entitled under the terms of their engagement. Thor
has agreed to pay BMO Nesbitt Burns customary compensation for acting as a
financial advisor to Thor in this transaction and has agreed to provide BMO
Nesbitt Burns and certain persons related to BMO Nesbitt Burns with customary
indemnification against certain liabilities, including certain liabilities
under the federal securities laws, arising out of this engagement. An
affiliate of BMO Nesbitt Burns provides commercial lending services to Thor.
In the ordinary course of its business, BMO Nesbitt Burns may trade securities
of Coachmen or Thor for its own account and the accounts of its customers, and
accordingly, may at any time hold a long or short position in such securities.
BMO Nesbitt Burns has informed Thor that, as of the date hereof, it does not
hold any shares of common stock of Coachmen for its own account. BMO Nesbitt
Burns and/or certain of its affiliates may have voting and dispositive power
with respect to certain shares of common stock of Coachmen held in asset
management, brokerage and other accounts.  BMO Nesbitt Burns and each of its
affiliates disclaim beneficial ownership of such shares.
    In addition to any solicitations that may be made by any of the above-
referenced persons, Thor has retained Mr. Vogel as an advisor. In connection
with his engagement, Thor anticipates that Mr. Vogel may communicate in
person, by telephone or otherwise with a limited number of institutions,
brokers or other persons who are shareholders of Coachmen for the purpose of
assisting in the proposed solicitation.  Mr. Vogel will not receive any fee
for, or in connection with, such solicitation activities, apart from the fees
to which he is otherwise entitled under the terms of his engagement. Thor has
agreed to pay Mr. Vogel a fee as compensation for acting as an advisor to Thor
in this transaction.  Mr. Vogel and members of his immediate family
beneficially own 14,400 shares of common stock of Coachmen.