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Oldsmobile Aurora Presents First Ever U.S. Montreux Festival on Tour

27 April 2000

Oldsmobile Aurora Presents First Ever U.S. Montreux Festival on Tour

    NEW YORK, April 27 The Montreux Jazz Festival, a magnet
for phenomenal musicians and spontaneous performances, will visit the United
States in its first ever 20-city tour this summer.  Presented by the 2001
Oldsmobile Aurora and produced by TBA Entertainment and Rug Music Inc.,
Montreux Festival on Tour will feature Al Jarreau, Roberta Flack, David
Sanborn, Joe Sample and George Duke.
    The Montreux Festival on Tour will deliver hours of mesmerizing music and
true to Montreux Jazz Festival style, spontaneity reigns.  The audience will
see artists perform together that have never before shared the stage.
    The totally new 2001 Aurora by Oldsmobile makes the festival's first U.S.
appearance possible.  "The Montreux music style is sophisticated and is an
excellent way to connect with the Aurora target audience, which is also
refined and stylish," said Karen Francis, Oldsmobile general manager.
"Presenting Montreux Festival on Tour is an ideal way to increase awareness of
the 2001 Aurora as a refined, agile, luxury vehicle."
    Since its introduction in 1994, the Oldsmobile Aurora has been a
consistent and long-standing supporter of fine arts.  Sponsorships include
three years as the Tribute Underwriter for the San Francisco Ballet and the
sponsor of the national tour of Sunset Boulevard.

    Thirty-three Years of History
    Montreux, Switzerland has hosted the prestigious Montreux Jazz Festival
for 34 years.  Beginning as a small three-day festival, Montreux Jazz Festival
has grown to a two-week celebration of music from around the world, ranging
from jazz to Latin to rock.  Musical legends such as Ella Fitzgerald, Quincy
Jones, Eric Clapton, the Rolling Stones, Sting and Chuck Berry have surprised
audiences by playing together -- unannounced -- during the festival's famed
jam sessions.  The unpredictable nature of the show along with the highly
talented musicians has made the festival a staple for music enthusiasts since
1967.
    "We are thrilled not only to bring the unique and authentic taste of
Montreux to the United States," said Brian J. Murphy of TBA Entertainment
Corporation.  "But also to work with the talented musicians and artists that
are featured on the tour."

    Jazz Obsessed Activities
    To further feed the obsession of music fans across the country,
concertgoers will be invited to explore Montreux's rich art history through
the Aurora/Montreux Gallery at each concert venue.  Three decades of concert
posters will take visitors from the first festival through to this summer's
tour.  Keith Haring and Andy Warhol were among the well-known artists to
design Montreux concert posters and musicians participating in the festival,
such as Phil Collins, contributed to the poster designs as well.

    Bringing Montreux Festival on Tour Home
    Music fans in cities outside the 20-city tour route will not miss out on
the Montreux Festival on Tour.  A pay-per-view special, produced by TBA
Entertainment Corporation, will be held as part of the Washington, DC concert
on August 12.  Taped as a live show, the at-home viewers will experience the
same, unedited concert as the live audience, complete with the unexpected,
unplanned musical collaboration that makes Montreux distinctive.  The
pay-per-view special will be available via DirecTV, iN DEMAND, TVN and
EchoStar.
    For tickets to one of the 20 concerts scheduled across the country this
summer, contact your local TicketMaster or, beginning May 1, visit
http://www.montreuxtourusa.com for additional tour information.
    Unveiled at the 1999 New York Auto Show, the 2001 Aurora is Oldsmobile's
flagship luxury sedan.  Ideal for music enthusiasts, the vehicle is offered
with a premium Bose stereo system (when you want to enjoy your own touring
concert) and luxurious leather and wood interior.  The entirely new 2001
Aurora is available including the Precision Control System (PCS) and a V6 or
V8 engine that enhances the vehicle's outstanding agility and makes it worthy
of obsession.  Consumers can see the 2001 Aurora in showrooms this spring.
The redesigned 2001 Aurora will support a variety of offerings from Oldsmobile
including the sporty Alero coupe and sedan, the Intrigue sports sedan, the
Bravada sport utility vehicle and the Silhouette minivan.
    TBA Entertainment Marketing & Special Events, a division of TBA
Entertainment Corporation (Nasdaq: TBAE), is a full-service entertainment
marketing, production and promotions company.  TBA develops and implements
integrated marketing initiatives designed to meet the objectives of corporate
clients.  The division has successfully married corporate America and the
entertainment industry in landmark programs such as Hard Rock Rockfest
Presented By Oldsmobile Alero, Fruit of the Loom CountryFest and Country
Comfort Music Series.  TBA has also produced broadcast events and specials for
CBS, TBS, TNN, MTV, VH1, Viewers Choice, DirecTV and Primestar.
    Through its offices in Los Angeles, Nashville, New York, Chicago, Dallas,
Phoenix, Salt Lake City, San Diego, Atlanta, Indianapolis, Omaha and Seattle,
TBA Entertainment Corporation will produce in excess of 3,000 communications
and entertainment events this year for clients worldwide.