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Pick-Ups Plus Announces Study Results

28 April 2000

Pick-Ups Plus Announces Study Results Showing It in the Forefront of the $30 Billion Pickup and SUV After Market Accessory Industry

    MASON, Ohio--April 27, 2000--Pick-Ups Plus, Inc. (OTCBB:PUPS) announced today the partial results of a study done by Media Force, Pick-Ups Plus' new marketing consultant. The study pertains, in part, to the direct competition of Pick-Ups Plus in the pickup truck and SUV after market accessory business. Susan Brown, Executive Vice President/ Director of Strategic Services at Media Force states "[W]hile we have found several companies with some of the components of Pick-Ups Plus, we still have not found a single one that does all of the things Pick-Ups Plus does or will be doing in the near future.) This includes:

--	Exclusively serves the pickup truck and SUV market.
--	Offers installation.
--	Has retail stores.
--	Has franchise opportunities.
--	Offers e-commerce.

    John Fitzgerald, President of Pick-Ups Plus, said, "[W]e knew we had found a niche in the $30 billion pickup and SUV accessories after market industry and set our sights on being number one (No. 1) in this field, but according to this preliminary report, we may already be number one (No. 1). At this stage in our development, with our aggressive franchise-marketing program and our commitment to open additional Company owned stores, we will surely outdistance ourselves from our mom and pop competition."