Reynolds and Reynolds Teams With EXE Technologies, Rev2
26 April 2000
Reynolds and Reynolds Teams With EXE Technologies, Rev2 to Offer End-to-End, Intelligent Response Marketing Solution
DAYTON, Ohio--April 26, 2000--their Marketing Programs By Integrating the Order Processing
Cycle with Electronic Fulfillment
The Reynolds and Reynolds Company (NYSE:REY) announced today that it is entering into agreements with leading U.S. software companies to create a tool for desktop management of marketing campaigns. The application will be at the heart of a new Response Management solution the company plans to introduce this summer.
By integrating a very flexible, customized front-end ordering process with back-end fulfillment and print operations, this dynamic solution will enable companies to provide one-to-one marketing and campaign management services for their clients. Services include the personalization and printing of marketing collateral on demand, insight into the relationship between marketing collateral and prospective customers' requests for information, and the requisitioning and inventory management of promotional collateral.
"Our customers are looking to us to help them grow top-line sales as well as manage their business more efficiently," said David Holland, group vice president and general manager, Information Solutions Group, U.S. Division. "Our new solution leverages Reynolds' strengths in print and electronic document management in order to help customers react more quickly and confidently to rapidly changing marketplace opportunities. It will enable companies to measure the effectiveness of their campaigns' communication materials and monitor the costs involved in responding to queries created by marketing and advertising."
The Information Solutions Group plans to develop its unique software application in collaboration with EXE Technologies, Inc. (EXE), a world-leading provider of multi-channel distribution software, and Rev2, an expert in response management/fulfillment management software.
EXE, based in Dallas, provides multi-platform global software solutions for e-commerce fulfillment and traditional distribution environments, including retail/wholesale firms, manufacturers and third-party logistics providers. EXE's EXceed(TM) software is specially designed for high volume, demanding customer service applications.