Peacock Financial's iNetPartners Confirms Launch of Online Automotive Division May 1
26 April 2000
Peacock Financial's iNetPartners Confirms Launch of Online Automotive Division May 1
LOS ANGELES--April 26, 2000--Offers Consumers Distinct Advantage
iNetPartners Inc., the online automotive e-commerce division of Peacock Financial Corp. (OTCBB:PFCK), confirmed today that on May l it will launch www.iNet4Cars.Com, a premier pre-owned and new car cyber superstore in Southern California, using the company's virtual region philosophy. Plans include a national expansion.
Citing automotive buyer statistics from several major automotive research firms, and taking a consumer perspective, Robert Braner, president and CEO of iNetPartners, stated, "It is fitting that Southern California, with its massive car-culture lifestyle, is first in the national roll-out of 10 target automotive markets for our virtual region concept."
Braner added, "Consider that an automobile purchase is the second-largest expenditure after real estate for the majority of consumers, and the personality and ego of the purchaser is largely reflected in the make and model of the automobiles purchased. This, along with the fact that 80% or more of all automobiles purchased are within 20 to 35 miles from where the buyer lives or works only confirms the future of strong regional Web portals that streamline the accessibility to pre-owned and new cars for shoppers within their immediate market area."
A highly targeted advertising campaign will launch on May 1 saturating the Greater Los Angeles area combining the broad reach of radio and the focused power of outdoor sign advertising.
"The iNet4Cars.Com (Virtual Region) strategy allows us to concentrate our advertising and Web branding in the areas our consumers shop for their cars," said Tammy Dunn, senior vice president of marketing. "Because the majority of Southern Californians must commute to work by car or bus, radio and outdoor media provide the opportunity to create the impact and value of a national campaign within the cost parameters of a regional market. Our unique `inside-out' ads created around the rich content within our Web site builds on a strong and personal connection with the local consumer."
Key features at iNet4Cars.Com not only include photos and detailed descriptions of each and every vehicle inventoried by car dealers, but include unique and special areas to buy or sell at auction, take advantage of a free VIP personal shopper service or get answers to hard-to-find automotive information through the Car Guru. Customers can also browse and shop stores and services located at the "Gasoline Alley" Web site.
iNet4Cars.Com is a consumer-friendly premier online automotive resource designed to empower buyers with a time-efficient medium to facilitate a car purchase in their local area, and it provides dealers with an efficient way to reach automobile buyers within that market.
Peacock Financial is an investment holding company, fully reporting with the Securities and Exchange Commission as a BDC (Business Development Corporation) under the Investment Company Act of 1949, as amended. Its current holdings include investments in Solutions Media Inc. (SpinRecords.com), Desert Winds entertainment (NQB:DESW), First Miracle Entertainment (OTCBB:MVEEE), DotCom Ventures LLC (wholly owned subsidiary), and iNetPartners Inc. (iNetMotors.com), as well as in professional soccer franchises. Peacock's various real estate activities are conducted through Peacock Development Corp., a wholly owned subsidiary. More information can be found at www.peacockfinancial.com.
Safe-harbor statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time in the company's filings with the SEC.