DaimlerChrysler Sponsors First Women's Day at the New York Auto Show
25 April 2000DaimlerChrysler Sponsors First Women's Day at the New York Auto Show
AUBURN HILLS, Mich., April 25 As the women's automotive market continues to surge in influence and buying power, DaimlerChrysler will reach out to them through a special Women's Day event at the New York Auto Show at the Jacob Javits Center on Thursday, April 27. "The First DaimlerChrysler Women's Day at the New York Auto Show is an event dedicated to women, their accomplishments in the automotive industry and to their special concerns as vehicle owners," said Jim Holden, President of DaimlerChrysler Corporation. "Through our sponsorship of this event, we hope to continue to expand the dialogue between women involved in the vehicle development process and women consumers. At the same time, we can educate them in different areas of the car buying and ownership experience -- which can be frustrating for women." DaimlerChrysler will host five workshops, running consecutively from 11:30 a.m. and 9:30 p.m. Each workshop is designed with the interests of women in mind and will focus on the following topics: Vehicle Maintenance, Financing/Leasing, Off Road Driving and Shopping for a New Vehicle. In addition, DaimlerChrysler's innovative "Fit for a Kid" dealer child safety seat inspection program will show parents and grandparents how to properly install child safety seats. Alarmingly, more than 80 percent of children are at risk in improperly installed child seats. In addition to the workshops, women employees of DaimlerChrysler who are directly involved in the design, engineering, manufacturing and marketing of the company's vehicles will be available in the Chrysler, Plymouth, Jeep(R) and Dodge exhibits to provide vehicle information and answer any questions auto show attendees may have on the products and general automotive industry topics.