---

Now is the Time to Capitalize on the Projected $2B Fuel Cells Market

21 April 2000

Now is the Time to Capitalize on the Projected $2 Billion Fuel Cells Market, According to the Latest Futuretech Briefing Published by Technical Insights

    NEW YORK, April 20 The fuel cell -- easy on the
environment and less dependent on fossil fuels -- is finally making its mark
in industry.  Automotive managers no longer wonder whether they will
incorporate fuel cells into new designs -- either as substitutes for gasoline
engines or as non-polluting assistants to them.  These executives must now
decide which fuel cell will produce the best performance, and they must figure
ways to help fuel cell makers continue to reduce product size and cost.
    The leading candidate among various fuel cell technologies is the Proton
Exchange Membrane (PEM), according to a new Futuretech briefing, published by
Technical Insights, a unit of John Wiley & Sons, Inc. (NYSE: JWa, JWb) The
briefing, Proton Exchange Membrane Fuel Cells: Powering Future Vehicles, is
specially designed to help industry executives, engineers, and managers
discover opportunities and exploit this emerging transportation technology.
    "According to most sources, the market for all fuel cells is worth about
$500 million," says Leo O'Connor, manager of Technical Insights' Futuretech
program.  "With rising prices of crude oil and continuing refinements to the
fuel cell, this number might crest the $2 billion mark in the next five
years."
    Technical Insights' briefing gives you not only a timely analysis of the
marketplace, but also an insightful overview of the key players working on PEM
cells.  It provides an overview of methanol and gasoline reformation; features
the latest research in hydrogen storage; and profiles carbon nanotubes as they
apply to fuel cells.  Technical Insights examines the work of Ballard Power
Systems, WL Gore, Ford Motor Company, General Motors, and DaimlerChrysler.
This study also provides information about ongoing development work at
universities and national laboratories.
    Futuretech publishes executive briefings 18 times a year.  Each briefing
focuses on a new and developing technology.  By presenting an analysis and
forecast of the market as well as an introduction to the key players and their
research, each issue assists the reader in identifying potential business
opportunities.  Futuretech may be purchased as an annual subscription in print
or electronic formats.  In addition, each individual issue is available for
separate purchase.
    For sales information contact Dennis St. Rose, Sales Manager, Technical
Insights, 605 Third Ave., New York, NY 10158-0012.  Phone: 212-850-6858.
E-mail: dstrose@wiley.com