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Volvo Provides New Power Tool for Internet Car Shoppers

20 April 2000

Volvo Provides New Power Tool for Internet Car Shoppers

    ROCKLEIGH, N.J., April 20 Volvo, the first automaker to
have a web site, is taking another step into the future of the automotive
retailing business.
    April 2000 marks the introduction of VolvoNet, a new concept in automotive
web sites which allows the customer to seamlessly move between the internet
and the retail shop in the car buying process.  Customers who visit
http://www.volvocars.com can use the internet to configure a real Volvo
product and get a price quote within 24 hours from their Volvo retailer of
choice, then move into the face-to-face portion of the automobile purchase
with continued responsive, convenient treatment.
    "Volvo customers are among the most likely group to do pre-purchase
research on the internet today," explains Hans-Olov Olsson, President and CEO
of Volvo Cars of North America, Inc.  "We see it becoming increasingly more
important to provide our customers with an experience they can expect from the
internet."
    Volvo has led the way in internet technology since it launched the first
automaker's web site in November 1994.  Shortly thereafter, Volvo implemented
one of the largest banner ad campaigns in internet history of the time.  Most
recently, Volvo saw tremendous response to its unique
http://www.swedenrules.com which helped successfully launch the new S40 sedan
and V40 wagon using innovative content and popular contests.