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Pick-Ups Plus Announces the Hiring of Award Winning Marketing Firm

20 April 2000

Pick-Ups Plus Announces the Hiring of Award Winning Marketing Firm

    MASON, Ohio--April 20, 2000--Pick-Ups Plus, Inc. (OTC BB: PUPS) announced today the engagement of Media Force as its marketing consultant for the refinement of its retail and franchise-marketing plan. Media Force is the recipient of three International Summit Awards and received one of three Grand Awards from the American Chamber of Commerce Executives. This award-winning firm will design a program specifically for Pick-Ups Plus that will identify short and long term goals, establish priorities and exploit market opportunities.
    Pick-Ups Plus' aggressive management team has taken another step in the direction of its goal to become the number one (#1) franchise in the pickup truck and SUV after market accessory business. Pick-Ups Plus' President, John Fitzgerald stated, "[W]e are not only establishing a quality internal management team, but outsourcing specific tasks to the most qualified professionals available."
    Pick-Ups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pick trucks and sport utility vehicles. Through the opening of company stores and select franchises, Pick-Ups Plus, Inc. intends to become the national leader in providing accessories for pickups and SUVs while obtaining its share of this $30 billion dollar market. For updates on Pick-Ups Plus, Inc. please subscribe to Strategic Investor Group's newsletter at www.stratego.net , and visit Pick-Ups Plus, Inc.'s web site at www.pickupsplus.com.

    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties. Past performance is not necessarily indicative of future results.