Mercedes-Benz Sells 100,000th Vehicle Equipped With Tele Aid
20 April 2000
Mercedes-Benz Sells 100,000th Vehicle Equipped With Tele Aid; Tele Aid Emergency Call System Now Standard on Most Mercedes-Benz ModelsMONTVALE, N.J., April 19 Mercedes-Benz USA announced today that, in only one year, it has sold 100,000 vehicles with Tele Aid, a high- tech telematics system that delivers innovative safety, security and convenience services to Mercedes-Benz owners. The current Mercedes-Benz Tele Aid program provides a range of telematics services: -- automatic emergency response in an accident -- touch-of-a-button live-operator emergency response -- optional live-operator routing assistance (to critical service or point of interest) -- link-up with Mercedes-Benz Roadside Assistance -- link-up with Mercedes-Benz Client Assistance Center -- stolen vehicle tracking Last March, Mercedes-Benz became one of the first auto manufacturers to make a telematics system standard across an entire model line with its new 2000 model-year S-Class sedan. Tele Aid was then added to all 2000-model C-Class sedans, CLK coupes, E-Class sedans and wagons, CL coupes and SL roadsters. This month's debut of the 2001 SLK roadster makes Tele Aid standard on nearly all Mercedes models. With the launch of the 2001 M-Class sport utility this fall, Mercedes-Benz will likely become the first auto maker with standard telematics on all vehicle lines. "By the end of this year, we will have sold more than 200,000 Tele Aid vehicles," said Ken Enders, vice president of marketing for MBUSA. "Next year, we will help an owner unlock their car, diagnose an electrical problem or even notify them that their theft alarm has been triggered. What we will do is bring truly useful new features into the car through our industry- leading telematics platform." Mercedes-Benz Tele Aid service is free for the first year and available thereafter for about $17 a month. Tele Aid integrates wireless voice and data telecommunications, location technologies such as GPS (global positioning satellites), and live-operator and data response systems to provide enhanced in-car security and convenience services. ATX Technologies, Inc. provides live-operator response and stolen vehicle tracking to Tele Aid clients from its Dallas-area Telematics Response Center, while the Mercedes-Benz Client Assistance Center in Montvale, N.J. provides live-operator response to address client's requests for information about their vehicle as well as roadside assistance. Headquartered in Montvale, NJ near New York City, Mercedes-Benz USA is responsible for the sales and marketing of Mercedes-Benz automobiles, parts and accessories in the United States through a network of about 300 authorized retailers. During 1999, the company sold 189,437 vehicles in the U.S., an 11.3 percent increase over the previous year, setting the highest sales volume ever in its history. MBUSA is currently running 17 percent ahead of last year's record-setting pace. ATX Technologies Inc. is headquartered in San Antonio, Texas with offices in Dallas and Detroit. ATX provides leading-edge telematics services for mobile applications including automatic collision notification, location-based emergency response and roadside assistance, stolen vehicle tracking, navigation and other information services. The company pioneered automotive original-equipment and after-market applications of telematics beginning in 1995, and in 1999 introduced telematics services on wireless communications devices. For more information, please visit http://www.atxtechnologies.com.