DriveOff.com Launches Affiliate Marketing Program
19 April 2000
DriveOff.com Launches Affiliate Marketing ProgramDENVER, April 19 Automotive e-commerce company, DriveOff.com, today launched its affiliate marketing program through LinkShare Corporation. DriveOff.com, a wholly owned subsidiary of e-business solutions provider Navidec Inc. (Nasdaq: NVDC), views its affiliate marketing program as a cornerstone of the company's business-to-consumer marketing campaign. "The affiliate marketing program is a cost-effective way to expand DriveOff.com's presence throughout the Internet on Web sites that appeal to our target audience," says Andrea Pearson, executive director of marketing and public relations for DriveOff.com. With no promotion, more than 2,000 affiliates have applied to the program. Some of the prominent merchant partners already registered include CarBuyingTips.com, IShopHere.com, Simple.com and Schoolpop.com. "We were looking for new, innovative and respectable car-buying sites to recommend to our readers," said Jeff Ostroff, president & CEO, ConsumerNet, Inc. and founder of CarBuyingTips.com. "We found the DriveOff.com affiliate program to be a win-win for everyone. The consumer wins, DriveOff.com wins and we win too." "We're excited and pleased to partner with DriveOff.com to offer our users the best in one-stop car shopping on the Web," said Kevin Jansen, vice president business development for Simple.com. LinkShare will support and manage DriveOff.com's affiliate marketing program by providing them with the tools and technology needed to cross-refer their customers, strengthening DriveOff.com's customer relationships and generating revenue in the process. Prospective affiliate partners can register by visiting DriveOff.com (http://www.driveoff.com). About DriveOff.com Inc. DriveOff.com Inc. is an automotive e-commerce company that provides 100 percent online automotive Web sites for financial institutions, membership organizations and employers. The company's flagship Web site, http://www.driveoff.com, allows consumers to complete their entire vehicle transaction online. DriveOff.com Inc., based in Denver, is a subsidiary of e-business solutions and services provider, Navidec Inc. (Nasdaq: NVDC). All statements in this press release, other than historical facts, are forward looking statements. These statements are based on certain assumptions and analyses made by Navidec in light of its experience and its perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. Such statements are subject to a number of risks and uncertainties, including general and economic business conditions, demand for automobiles, competition from other automotive online services, market acceptance of its online automotive solutions and other risk factors indicated from time to time in Navidec's filings with the Securities and Exchange Commission. Those filings are available online at http://www.freeedgar.com.