Greenlight.com Rolls Out Online Car-buying Service Across the Country
18 April 2000
Greenlight.com Rolls Out Online Car-buying Service Across the Country; Consumers from Coast-to-Coast Now Have Access to the Ultimate Car-buying Experience
SAN MATEO, Calif.--April 18, 2000-- Greenlight.com, the fastest growing online car-buying web site, today announced that it is now available to customers in major markets across the United States. The company's rapid nationwide expansion now offers complete auto purchasing solutions to consumers from markets in the Southeast to top California cities including Los Angeles and San Francisco -- with New York and other regions soon to come. Available at: http:\\www.greenlight.com, Greenlight.com is the only web site providing new car buyers with the control and convenience of purchasing online, with the added benefit of authorized local dealers for ongoing service and support."We are thrilled to bring the Greenlight.com service to car buyers across the country," said Joel Manby, President of Greenlight.com. "The customer experience always has been the top priority for the entire Greenlight.com team. Customers love our upfront pricing, the ability to compare cars side by side, and the personalized service they get from our customer care staff."
By putting the needs of the customer first and leveraging the power of the Internet, Greenlight.com has developed a better way to buy a car on the Internet. Unlike other online car buying sites, Greenlight.com goes well beyond the referral model of most online auto sites and lets customers actually purchase their new cars online. Through Greenlight.com's significant relationships with local auto dealers, the company is able to provide up-front pricing, find the exact car the customer wants, set up test-drives, assist with trade-ins and provide financing options for its customers.
As the first online car-buying service that has developed a true click and mortar model -- combining an online buying experience with the nation's strongest network of authorized dealers -- Greeenlight.com is able to offer a complete and satisfying car-buying experience.
-- Up-front, no haggle pricing
-- Personal customer care representatives to guide customers through
the purchasing process
-- Telephone and online support 24 hours a day, 7 days a week
-- Side-by-side car comparisons
-- Personalized "Showroom" to store saved cars
-- Online order tracking
-- Service and support from local dealers
"With such high-caliber partners such as Amazon.com, Asbury Automotive and Kleiner Perkins, Greenlight.com has all of the elements needed to lead the online car-buying market," said Manby. "We are extremely excited that customers across the country will now have the opportunity for a satisfying car buying experience!"
Since its debut in November 1999, Greenlight.com rapidly has been adding new cities across the country to its service areas and it now serves markets coast-to-coast.
About Greenlight.com
Greenlight.com was founded in 1999 to bring to new car buying the same convenience, confidence and simplicity that online shopping has brought to other consumer goods. Greenlight.com goes well beyond the referral model of most online auto sites and lets customers actually purchase their new cars online. Greenlight.com has developed a true click and mortar model -- combining an online buying experience with the nation?s strongest network of local fulfillment and service dealer partners. Greenlight.com simplifies the buying process by giving consumers low, up-front pricing, the ability to get the exact car they want, a dedicated live account manager, and support from our local partners where and when it is needed.
Greenlight.com is backed by Kleiner Perkins Caufield & Byers, a leading Silicon Valley venture capital firm, and Asbury Automotive, the largest private network of national auto dealerships. Greenlight also has received a strategic investment from Amazon.com (NASDAQ:AMZN) and is Amazon.com's exclusive partner in the new car market.
